Table 1 Conceptualization of value... | Emerald Publishing

Table 1

Conceptualization of value co-creation

Year	Concept	Definition	Authors
2004	Co-creation of value	The process of involving the actions of both a provider and a consumer through which experience is created	Prahalad and Ramaswamy (2004)
2011	Co-creation, a practice-theory	“… we thus conceive of practices as background coping skills that simultaneously limit and enable interactions between provider and customer” (p. 355)	Echeverri and Skålén (2011)
2012	Value co-creation	“… value co-creation behavior as a multidimensional concept consisting of two higher-order factors, each made up of multiple dimensions. These two factors are customer participation behavior and customer citizenship behavior” (p. 5)	Yi and Gong (2013)
2015	Co-created service experience practices	“… our conceptualization that service experiences are experiential, relational activities and interactions developed with the customer and potentially other actors … ” (p. 271)	McColl-Kennedy et al. (2015)
2016	Value creation	“ … value creation has been studied at least on four levels: at firm-level, within dyadic relationships, as well as in networks and ecosystems (Frow et al., 2014)” (p. 9)	Kohtamäki and Rajala (2016)
2016	Co-creation practices	Activities classified into three dimensions	Marcos-Cuevas et al. (2016)
		Linking
		Materializing
		Institutionalizing
2016	Co-creation activities	In theoretical terms, this research study contributes by studying the ways in which companies might foster the co-creation process by raising customer resource levels	Alves et al. (2016)
2018	Value co-creation	“ … all-round involvement of consumers in the entire corporate processes (CEB) and a high sense of belonging to the firm supplier (commitment) encourage value co-creation” (p. 151)	Botti et al. (2018)
2018	Co-creation value (CCV)	“ … we define CCV as the actors' appraisal of the meaningfulness of a service by assessing what is contributed and what is realized through collaboration” (p. 72)	Busser and Shulga (2018)
2022	Value co-creation-	“Following previous studies, we consider value co-creation as a multidimensional concept that includes linking and materializing activities to be analyzed in international B2B contexts in its relationship with ‘virtual’ engagement”	The authors

Year	Concept	Definition	Authors
2004	Co-creation of value	The process of involving the actions of both a provider and a consumer through which experience is created	Prahalad and Ramaswamy (2004)
2011	Co-creation, a practice-theory	“… we thus conceive of practices as background coping skills that simultaneously limit and enable interactions between provider and customer” (p. 355)	Echeverri and Skålén (2011)
2012	Value co-creation	“… value co-creation behavior as a multidimensional concept consisting of two higher-order factors, each made up of multiple dimensions. These two factors are customer participation behavior and customer citizenship behavior” (p. 5)	Yi and Gong (2013)
2015	Co-created service experience practices	“… our conceptualization that service experiences are experiential, relational activities and interactions developed with the customer and potentially other actors … ” (p. 271)	McColl-Kennedy et al. (2015)
2016	Value creation	“ … value creation has been studied at least on four levels: at firm-level, within dyadic relationships, as well as in networks and ecosystems (Frow et al., 2014)” (p. 9)	Kohtamäki and Rajala (2016)
2016	Co-creation practices	Activities classified into three dimensions	Marcos-Cuevas et al. (2016)
		Linking
		Materializing
		Institutionalizing
2016	Co-creation activities	In theoretical terms, this research study contributes by studying the ways in which companies might foster the co-creation process by raising customer resource levels	Alves et al. (2016)
2018	Value co-creation	“ … all-round involvement of consumers in the entire corporate processes (CEB) and a high sense of belonging to the firm supplier (commitment) encourage value co-creation” (p. 151)	Botti et al. (2018)
2018	Co-creation value (CCV)	“ … we define CCV as the actors' appraisal of the meaningfulness of a service by assessing what is contributed and what is realized through collaboration” (p. 72)	Busser and Shulga (2018)
2022	Value co-creation-	“Following previous studies, we consider value co-creation as a multidimensional concept that includes linking and materializing activities to be analyzed in international B2B contexts in its relationship with ‘virtual’ engagement”	The authors

Source(s): Own elaborated