Table VII.

Pearson correlation with perceived service quality, service quality dimensions and student loyalty

Loyalty
Loyalty 
Pearson correlation1
Significance (2-tailed) 
N397
Perceived service quality 
Pearson correlation0.494**
Significance (2-tailed)0.000
N397
Empathy 
Pearson correlation0.461**
Significance (2-tailed)0.000
N397
Culture/value 
Pearson correlation0.304**
Significance (2-tailed)0.000
N397
Image 
Pearson correlation0.283**
Significance (2-tailed)0.000
N397
Tangibles 
Pearson correlation0.277**
Significance (2-tailed)0.000
N397
Reliability 
Pearson correlation0.351**
Significance (2-tailed)0.000
N397
Responsiveness 
Pearson correlation0.454**
Significance (2-tailed)0.000
N397
Assurance 
Pearson correlation0.409**
Significance (2-tailed)0.000
N397

Note:

**correlation is significant at the 0.01 level

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