Table 1 Summary statistics of variables...

Table 1

Summary statistics of variables

Variables	Variables definitions	Mean	SD	Min	Max	N
Success	The project raises enough money to meet its funding goal (yes = 1; otherwise = 0)	0.35	0.48	0	1	9,314
TotalSupport	Total money supported (in RMB)	14,813.60	116,308.00	0	5,660,024	9,314
FulfilmentRatio	Ratio of money supported to funding goal	0.73	2.45	0	99	9,314
Backers	Total number of backers in one project	42.59	233.44	0	7,983	9,314
AverageSupport	Average support per backer in one project	290.64	2,384.14	0	100,000	9,314
Text length	Text length in project description	5,790.38	4,433.66	159	60,458	9314
Pictures	Number of pictures in project description	10.44	7.81	0	94	9314
Videos	Number of videos in project description	0.29	0.72	0	16	9314
Options	Number of reward options of one project	6.07	2.18	1	36	9,314
Options2	Squared term of Options	41.58	35.32	1	1,296	9,314
Price range	Highest price minus lowest price	16,770.99	186,464.32	0	10,000,000	9,314
Price differentiation	Coefficient of variance of prices	1.38	0.47	0	5	9,314
Tagert amount	minimum funding Goa (in RMB)	43,341.92	215,543.48	10	10,000,000	9,314
Duration	Time length of funding period (in day)	41.12	22.87	1	322	9,314
Experience	Days between project start day and the day when project initiator joined the platform	593.32	640.56	0	916	9,314
Social network	Whether project creator discloses social network information (yes = 1; otherwise = 0)	0.15	0.35	0	1	9,314
Log support	Log transform of TotalSupport	5.93	3.43	0	16	9,314
Log fulfilment	Log transform of FulfilmentRatio	−2.14	2.10	−5	5	9,314
Log backers	Log transform of Backers	2.22	1.63	0	9	9,314
Log average	Log transform of AverageSupport	3.70	2.15	0	12	9,314
Log textlen	Log transform of TextLength	8.44	0.68	5	11	9,314
Log videos	Log transform of Videos	0.18	0.34	0	3	9,314
Log target	Log transform of ProvisionPoint	9.20	1.59	2	16	9,314
Log pricerange	Log transform of PriceRange	7.22	2.06	0	16	9,314
Log duration	Log transform of Duration	3.59	0.59	1	6	9,314

Variables	Variables definitions	Mean	SD	Min	Max	N
Success	The project raises enough money to meet its funding goal (yes = 1; otherwise = 0)	0.35	0.48	0	1	9,314
TotalSupport	Total money supported (in RMB)	14,813.60	116,308.00	0	5,660,024	9,314
FulfilmentRatio	Ratio of money supported to funding goal	0.73	2.45	0	99	9,314
Backers	Total number of backers in one project	42.59	233.44	0	7,983	9,314
AverageSupport	Average support per backer in one project	290.64	2,384.14	0	100,000	9,314
Text length	Text length in project description	5,790.38	4,433.66	159	60,458	9314
Pictures	Number of pictures in project description	10.44	7.81	0	94	9314
Videos	Number of videos in project description	0.29	0.72	0	16	9314
Options	Number of reward options of one project	6.07	2.18	1	36	9,314
Options2	Squared term of Options	41.58	35.32	1	1,296	9,314
Price range	Highest price minus lowest price	16,770.99	186,464.32	0	10,000,000	9,314
Price differentiation	Coefficient of variance of prices	1.38	0.47	0	5	9,314
Tagert amount	minimum funding Goa (in RMB)	43,341.92	215,543.48	10	10,000,000	9,314
Duration	Time length of funding period (in day)	41.12	22.87	1	322	9,314
Experience	Days between project start day and the day when project initiator joined the platform	593.32	640.56	0	916	9,314
Social network	Whether project creator discloses social network information (yes = 1; otherwise = 0)	0.15	0.35	0	1	9,314
Log support	Log transform of TotalSupport	5.93	3.43	0	16	9,314
Log fulfilment	Log transform of FulfilmentRatio	−2.14	2.10	−5	5	9,314
Log backers	Log transform of Backers	2.22	1.63	0	9	9,314
Log average	Log transform of AverageSupport	3.70	2.15	0	12	9,314
Log textlen	Log transform of TextLength	8.44	0.68	5	11	9,314
Log videos	Log transform of Videos	0.18	0.34	0	3	9,314
Log target	Log transform of ProvisionPoint	9.20	1.59	2	16	9,314
Log pricerange	Log transform of PriceRange	7.22	2.06	0	16	9,314
Log duration	Log transform of Duration	3.59	0.59	1	6	9,314

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