Table 1 Research query Key terms Term 1... | Emerald Publishing

Table 1

Research query

Key terms	Term 1	Term 2
Key terms	“digital transformation” AND	incumbent* AND
Synonyms	“digital innovation” OR	“large” OR
	“digitalisation” OR	“old” OR
	“digitalise” OR	“big” OR
	“transformation” OR	“established” OR
	“transform” OR	“traditional”
	“technology” OR	Organisation
	“disrupt”
Rationale	To capture the digital transformation phenomenon	To capture the organisational context of incumbents

Source(s): Authors work