Table 1

Key information about informants' interviews

IdInformants' roleDataInterview's duration h = hour; ‘ = minutes
E1Owner, Winemaker and General ManagerJanuary 13th 20231h44‘
E2Co-owner and General ManagerJanuary 16th 20232h01‘
E3Owner, Winemaker and Social Media ManagerJanuary 16th 20231h13‘
E4Owner and WinemakerJanuary 18th 20231h14‘
E5Co-Owner and Social Media ManagerJanuary 19th 20231h23‘
E6Co-owner, Winemaker and General ManagerJanuary 20th 20231h11‘
E71. Owner and Winemaker
2. Co-owner and Social Media responsible		January 22nd 20231h00‘
E81. Co-owner and Winemaker
2. Co-owner and Marketing Manager		January 23rd 20232h23‘
E9Co-owner and Marketing and CommercialJanuary 24th 20231h27‘

Note(s): Eleven open questions (see  Appendix) were utilized to investigate Digital Transformation in family-owned wine SMEs. For each firm, one referent has been involved, except for two firms (E7 and E8) for which two people were interviewed simultaneously. All the interviews were made online, using Google Meet. On average, for each interview, only one key informant was interviewed, with the only exception of two firms (E7 and E8) for which two people were interviewed simultaneously and each of them answered questions pertaining to his area of expertise

Source(s): Our elaboration

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