Table I Operationalisation of study...

Table I

Operationalisation of study variables

Variable	Definition	Dimensions	Source
E-servicescapes	Atmospheric environment aspects in the virtual space when the service encounter occurs between service providers with a customer	Visual appeal Personalisation Interactivity Ease of use Relevance of information Social presence	Harris and Goode (2010), Jeong et al. (2003)
Student experience quality	Perceived judgement about the excellence or superiority of the student experience		Dassanayake et al. (2017),
Student engagement	Amount of time and effort students devoted into their studies and other educationally purposeful activities	Skills engagement Emotional engagement Participation engagement Performance engagement	Dixon (2010)

Variable	Definition	Dimensions	Source
E-servicescapes	Atmospheric environment aspects in the virtual space when the service encounter occurs between service providers with a customer	Visual appealPersonalisationInteractivityEase of useRelevance of informationSocial presence	Harris and Goode (2010), Jeong et al. (2003)
Student experience quality	Perceived judgement about the excellence or superiority of the student experience		Dassanayake et al. (2017),
Student engagement	Amount of time and effort students devoted into their studies and other educationally purposeful activities	Skills engagementEmotional engagementParticipation engagementPerformance engagement	Dixon (2010)