Data set for the CLD model
| The CF subsystem | Component | CLD name (cause) | Effect (polarity) |
|---|---|---|---|
| 1. Founders' worth | 1. The founder's direct network | 1. The direct network | Project promotion (+) |
| N° of funders (+) | |||
| 2. The founder's Social Network | 2. The social network | Project success (+) | |
| 4. Founder's experience in CF campaign | 3. Experience in CF campaign | Projects success (+) | |
| 3. Founder's reputation and trustworthiness | 4. Reputation and trustworthiness | Project's success (+) | |
| 6. Third-party endorsement | 5. Third-party endorsement | Project success (+) | |
| 5. Founder's history | 6. Worth of founders' history | Project success (+) | |
| 2. Funder | 1. Funder's preparation and experience | 1. Funder's preparation and experience | Funder worth (+) |
| 3. Platform quality | 1. Effort and specialized knowledge required to users | 1. Effort and specialized knowledge required to operate | Platform quality (−) |
| 2. Metadata quality | 2. Metadata quality | Users' engagement (+) | |
| Users' matching (+) | |||
| 3. Quality of graphics, styles and the web page | 3. Quality of graphics, styles and the web page | Quality of Platform design (+) | |
| 4. Duration of the campaign | 4. Duration balance | Quality of platform settings (+) | |
| 5. Revenue share of the crowdfunding platform | 5. Share of platform's company | Quality of platform settings (+) | |
| 4. Project worth | 1. Quality project communication (i.e. information, contents and use of media) | 1. Quality of project communication | Project worth (+) |
| 2. Orientation of the project toward common goods and interests | 2. Orientation of the project | Project success (+) | |
| 3. Funds other than funders' | 3. Additional funding | Funders engagement (+) | |
| Project trustworthiness (+) | |||
| 4. Idea originality and creativity | 4. Originality of the idea | Project success (+) | |
| 5. Coherence of the crowdfunding model | 5. Coherence of the CF model | Project worth (+) | |
| 6. Congruity of the target | 6. Congruity of the target | Project worth (+) | |
| 7. Quality and frequency of project updates | 7. Quality and frequency of project updates | Project worth (+) | |
| 8. Supportiveness of the comments posted by backers | 8. Supportiveness of funders' comments | Project worth (+) | |
| 9. Value of return to the funder | 9. Value of funder's return | Project success (+) | |
| 5. Audience | 1. Platform popularity | 1. Platform popularity | Audience of the campaign (+) |
| 2. Social media fake manipulation | 2. Social media fake manipulation | Audience of the campaign (−) | |
| 3. The financial gap | 3. The financial gap | Audience of the campaign (−) | |
| 4. Confidence or trust | 4. Audience's trust | Audience of the campaign (+) | |
| 6. Platform provider | 1. Specialization and quality of platform service provider | 1. Specialization and quality of the platform provider | Campaign audience (+) |
| The CF subsystem | Component | CLD name (cause) | Effect (polarity) |
|---|---|---|---|
| 1. Founders' worth | 1. The founder's direct network | 1. The direct network | Project promotion (+) |
| N° of funders (+) | |||
| 2. The founder's Social Network | 2. The social network | Project success (+) | |
| 4. Founder's experience in CF campaign | 3. Experience in CF campaign | Projects success (+) | |
| 3. Founder's reputation and trustworthiness | 4. Reputation and trustworthiness | Project's success (+) | |
| 6. Third-party endorsement | 5. Third-party endorsement | Project success (+) | |
| 5. Founder's history | 6. Worth of founders' history | Project success (+) | |
| 2. Funder | 1. Funder's preparation and experience | 1. Funder's preparation and experience | Funder worth (+) |
| 3. Platform quality | 1. Effort and specialized knowledge required to users | 1. Effort and specialized knowledge required to operate | Platform quality (−) |
| 2. Metadata quality | 2. Metadata quality | Users' engagement (+) | |
| Users' matching (+) | |||
| 3. Quality of graphics, styles and the web page | 3. Quality of graphics, styles and the web page | Quality of Platform design (+) | |
| 4. Duration of the campaign | 4. Duration balance | Quality of platform settings (+) | |
| 5. Revenue share of the crowdfunding platform | 5. Share of platform's company | Quality of platform settings (+) | |
| 4. Project worth | 1. Quality project communication (i.e. information, contents and use of media) | 1. Quality of project communication | Project worth (+) |
| 2. Orientation of the project toward common goods and interests | 2. Orientation of the project | Project success (+) | |
| 3. Funds other than funders' | 3. Additional funding | Funders engagement (+) | |
| Project trustworthiness (+) | |||
| 4. Idea originality and creativity | 4. Originality of the idea | Project success (+) | |
| 5. Coherence of the crowdfunding model | 5. Coherence of the CF model | Project worth (+) | |
| 6. Congruity of the target | 6. Congruity of the target | Project worth (+) | |
| 7. Quality and frequency of project updates | 7. Quality and frequency of project updates | Project worth (+) | |
| 8. Supportiveness of the comments posted by backers | 8. Supportiveness of funders' comments | Project worth (+) | |
| 9. Value of return to the funder | 9. Value of funder's return | Project success (+) | |
| 5. Audience | 1. Platform popularity | 1. Platform popularity | Audience of the campaign (+) |
| 2. Social media fake manipulation | 2. Social media fake manipulation | Audience of the campaign (−) | |
| 3. The financial gap | 3. The financial gap | Audience of the campaign (−) | |
| 4. Confidence or trust | 4. Audience's trust | Audience of the campaign (+) | |
| 6. Platform provider | 1. Specialization and quality of platform service provider | 1. Specialization and quality of the platform provider | Campaign audience (+) |
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