Table 1

Illustration of Hofstede's four-dimension culture model in the Asian context

DimensionsDescriptions
Power distance (PD)The degree to which people accept the unequal distribution of power and wealth in a society. High PD is quite evident in Asian countries, especially in India
Individualism–collectivismThe tendency of members of a society to act as individuals or members of a larger group. This cultural collectivism undoubtedly hampers innovations and individuality in Asian countries
Uncertainty avoidance (UA)The degree of threat an individual feels while facing an uncertain or unknown situation and unstructured ideas. This high UA is the hallmark of Asian societies, especially in India, and people fears to adapt an exceptional path
Masculinity–FemininityThe degree to which the society prefers distinct gender roles. In Asian countries, gender difference is obvious, and women empowerment is not under process and far below the expected state of equity

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