Table 2

Coding categories

Interviewees
Basic goalsIndividualChange attitudeI4, I6, I13, I12, I2, I11, I8, I5, I1 and I16
Increase experienceI11, I13, I16, I9, I1, I6, I14 and I5
Self-awarenessI1, I2, I10, I14 and I16
OrganizationalIncrease effectivenessI6, I13 and I2
Familiarity with new processesI2, I12, I3, I9, I10, I15 and I14
MarketMarket accessI2, I8, I7, I11, I4 and I1
Superiority over competitorsI16, I3, I12, I1, I2, I4 and I5
Superior goalsIndividualCreative thinkingI3, I12, I7, I11, I16, I15, I4, I6, I8, I2 and I5
Entrepreneurial learningI6, I8, I2, I13 and I15
Entrepreneurial self-efficacyI16, I9, I12, I8, I13, I3, I4 and I6
OrganizationalImprove new activitiesI16, I12, I1, I3, I9, I16 and I15
Modify processesI7, I9, I2, I1 and I14
MarketMeet market needsI5, I12, I14, I7, I16, I13, I10 and I1
Market developmentI9, I3, I10, I11, I14, I2, I13 and I4
Coachee characterGeneral personality traitsSelf-awarenessI2, I5, I3, I12 and I1
PurposefulnessI3, I8, I2, I13, I16, I12, I7, I5 and I1
Specific personality traitsRisk-takingI3, I5, I15, I9, I6, I12, I13, I7 and I1
Entrepreneurial mentalityI6, I3, I2, I11, I13, I3, I10, I7, I5 and I1
AmbitiousI6, I4, I2, I1, I3, I8, I9, I10, I7 and I5
Coach characterKnowledge and skillsAppropriate communicationI10, I14, I11, I16, I6, I12, I4, I7, I5 and I1
Creative and challenging questionsI11, I13, I8, I1, I16 and I10
Active listenerI2, I15, I8, I4, I3, I5, I3, I12, I10 and I16
Give feedbackI3, I10, I8, I7 and I2
Experience the entrepreneurial environmentI1, I13, I12, I9, I10, I15, I3, I2, I7, I4 and I5
Personality traitsConfidentI14, I15, I7, I2, I12 and I4
 High achieverI13, I7, I6 and I12
 Understanding emotionsI13, I3, I12 and I10
 Ability to transfer knowledgeI6, I2, I13 and I1
 Mental challengeI4, I3, I12 and I5
ExperiencesCoaching experienceI1, I2, I15
Experience of starting new businessesI6, I11, I8 and I12
Creating mental challengesI4, I3 ,I12 and I5
Participating in the processing of ideasI1, I13, I15, I10, I16 and I5
Entrepreneurial activitiesI1, I15, I4, I8 and I5
Organizational conditionsStructuralParticipate in a new product developmentI12, I14, I13 and I4
Collaborate to create opportunitiesI5, I14, I1, I12 and I5
Entrepreneurial networkingI5, I14, I2, I15, I12 and I7
AdministrativeReduce redundant processesI6, I13 and I8
Increase change capacityI6, I14, I12 and I7
Supporting creative ideas and designs, Rewarding ideasI10, I3, I6, I14, I4, I7 and I1
Employing creative peopleI16, I8, I10, I3 and I1
Collaborating with coaches to facilitate mattersI4, I13, I6, I15 and I10
CulturalEntrepreneurial cultureI13, I12, I2, I8, I14, I11, I10, I4, I7 and I1
learning as valueI14, I5 and I11
Emphasis on entrepreneurial coaching methodI2, I13, I14 and I16
ActionsBilateralSense of cooperationI16, I12, I2, I15, I4, I7 and I5
Bilateral evaluationI10, I1, I13 and I11
CoachCuriosityI6, I12, I2, I5 and I11
Creative behaviorsI13, I1, I2, I3, I15, I10 and I7
TransparencyI9, I12, I8, I10, I4, I11 and I2
DisciplineI6, I14, I2 and I1
A good space to present ideasI13, I15, I14, I10, I7, I9, I2 and I4
CoacheeQuestion designI9, I8, I15, I12 and I14
Preparation and readinessI6, I14, I8, 13, I15, I7, I16, I11, I12, I2 and I10
OutcomesIndividualStrengthen creative thinkingI9, I13, I16, I12, I2 and I4
Turn past experiences into new knowledgeI14, I1, I11, I4 and I12
Strive to generate new and diverse ideasI8, I9, I13, I15, I14 and I12
Focus on providing creative solutionsI4, I1, I3, I5, I12, I2, I13 and I8
Sense of responsibility to the presented ideasI12, I13, I6, I5, I4 and I15
Increase risk-takingI2, I9, I13, I1, I16 and I15
OrganizationalStarting a new businessI9, I2, I8 and I11
creating new needsI5, I1, I12, I9, I6, I7, I9, I10 and I15
increasing customersI8, I12, I10, I16, I6, I15 and I9
Developing and improving existing productsI7, I9, I12, I2, I1 and I14
spin offI1, I8, I9, I13, I10, I6 and I15
ReplacingI15, I8, I7, I6 and I10
Disseminating new knowledgeI7, I2, I13, I16, I6 and I3

Source(s): Authors' own work

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