TableĀ 1

Description of the sample of interviewees

AccommodationNumberKey characteristicsOwner's genderOwner's ageNumber of roomsNumber of employees
Hotel14-stars
Collateral services
Male394730
24-stars
Founded in 1914
Male504225
34-stars
Collateral services
Female523020
43-stars
Art hotel
Male421510
53-stars
Family-run business
Male48128
Bed and breakfast1Family-run businessFemale3536
2Family-run businessMale38310
3Historical palaceMale5638
4Connection with local typical productsFemale40410
5Luxury accommodationFemale45415
Guesthouse1Young entrepreneur with a 10-year experienceFemale3625
2Family-run business with management staff at the first experienceMale3236
3Young entrepreneur with a 5-year experience (social media expert)Male3426
4Entrepreneur at her first experienceFemale4248
5Entrepreneur with a 10-year experience in hotelsMale4539

Source(s): Authors' own creation

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