Description of the sample of interviewees
| Accommodation | Number | Key characteristics | Owner's gender | Owner's age | Number of rooms | Number of employees |
|---|---|---|---|---|---|---|
| Hotel | 1 | 4-stars Collateral services | Male | 39 | 47 | 30 |
| 2 | 4-stars Founded in 1914 | Male | 50 | 42 | 25 | |
| 3 | 4-stars Collateral services | Female | 52 | 30 | 20 | |
| 4 | 3-stars Art hotel | Male | 42 | 15 | 10 | |
| 5 | 3-stars Family-run business | Male | 48 | 12 | 8 | |
| Bed and breakfast | 1 | Family-run business | Female | 35 | 3 | 6 |
| 2 | Family-run business | Male | 38 | 3 | 10 | |
| 3 | Historical palace | Male | 56 | 3 | 8 | |
| 4 | Connection with local typical products | Female | 40 | 4 | 10 | |
| 5 | Luxury accommodation | Female | 45 | 4 | 15 | |
| Guesthouse | 1 | Young entrepreneur with a 10-year experience | Female | 36 | 2 | 5 |
| 2 | Family-run business with management staff at the first experience | Male | 32 | 3 | 6 | |
| 3 | Young entrepreneur with a 5-year experience (social media expert) | Male | 34 | 2 | 6 | |
| 4 | Entrepreneur at her first experience | Female | 42 | 4 | 8 | |
| 5 | Entrepreneur with a 10-year experience in hotels | Male | 45 | 3 | 9 |
| Accommodation | Number | Key characteristics | Owner's gender | Owner's age | Number of rooms | Number of employees |
|---|---|---|---|---|---|---|
| Hotel | 1 | 4-stars | Male | 39 | 47 | 30 |
| 2 | 4-stars | Male | 50 | 42 | 25 | |
| 3 | 4-stars | Female | 52 | 30 | 20 | |
| 4 | 3-stars | Male | 42 | 15 | 10 | |
| 5 | 3-stars | Male | 48 | 12 | 8 | |
| Bed and breakfast | 1 | Family-run business | Female | 35 | 3 | 6 |
| 2 | Family-run business | Male | 38 | 3 | 10 | |
| 3 | Historical palace | Male | 56 | 3 | 8 | |
| 4 | Connection with local typical products | Female | 40 | 4 | 10 | |
| 5 | Luxury accommodation | Female | 45 | 4 | 15 | |
| Guesthouse | 1 | Young entrepreneur with a 10-year experience | Female | 36 | 2 | 5 |
| 2 | Family-run business with management staff at the first experience | Male | 32 | 3 | 6 | |
| 3 | Young entrepreneur with a 5-year experience (social media expert) | Male | 34 | 2 | 6 | |
| 4 | Entrepreneur at her first experience | Female | 42 | 4 | 8 | |
| 5 | Entrepreneur with a 10-year experience in hotels | Male | 45 | 3 | 9 |
Source(s): Authors' own creation
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