TableĀ 2

Summary of the case study findings

Phase of the power gameFiguration controlling the power gameAgendaCommunication channels
Before the scandalOld Board and CEO (before the scandal)Grow the membership baseCorporate reports
COO letter to members
In Conversation with Alex Malley
The Naked CEO
InTheBlack
Press releases
CPAA's website
During the scandalConcerned membersSeek transparency
Change the Board
Spill the Board and the CEO
Change CPAA's strategy
Emails
Websites
Social networks
Articles in the press
The pressAct as a sounding board
Identify the villain
Draw the audience's attention
Scrutinise CPAA
Articles in the press
After the scandalIndependent review panelReviewing CPAA figuration
Understand the causes of the scandal
Give recommendations
IRP final report
IRP's website
New Board (after the scandal)Repair legitimacy
Restore power
Implement (some of) the recommendations
Integrated reports
Update reports on the IRP's recommendations
CPAA's website

Source(s): Author's own creation

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