Table 2 Overview of research phases and... | Emerald Publishing

Table 2

Overview of research phases and outputs

	PHASES		OUTPUTS
1	Research design - Identification of area of interest - Empirically focused literature review - Background research on Irish context and target company - Access negotiated with case company	►	Research questions Study design Interview guides
2	Data collection and analysis - Document collection - Interviews with group members: • environmental executive (EE) • environmental consultant (EC) (worked extensively with the company since the mid-1990s) • group CEO (retired 2005) • two of the environmental action team (EAT) leaders • divisional director originally responsible for the practices - Data-driven coding and analysis of data - Data-driven literature review	►	Fieldnotes Research journals Coded transcripts Cognitive maps Coding matrices Collated codes Description and summary of external reports Thick description Key themes analysis
3	Theoretical development - Theoretical literature review - Development of theoretical framework - Identification of need for further data collection	►	Interview guides
4	Data collection and analysis (informed by coding and analysis of the first round of data and the theoretical framework) - Document collection - Interviews with stakeholders and group members representing a range of levels within the company including: • group directors • divisional directors • senior executives • managers • staff • the EC • several franchisees - Company archive visit - Data- and theory-driven coding and analysis of data - Update of theoretical and empirical literature review	►	Fieldnotes Research journals Coded transcripts Cognitive maps Coding matrices Collated codes Updated description and summary of external reports Updated thick description Updated key themes analysis
5	Final data review and analysis - Further development of theoretical framework - Full dataset review (interview recordings, transcripts, and documents in particular the internal accounting documents and the sustainability reports) - Iteration between interpretation and literature	►	Mind maps and other diagrams Summary of case analysis (Table 3)

	PHASES		OUTPUTS
1	Research design - Identification of area of interest - Empirically focused literature review - Background research on Irish context and target company - Access negotiated with case company	►	Research questions Study design Interview guides
2	Data collection and analysis - Document collection - Interviews with group members: • environmental executive (EE) • environmental consultant (EC) (worked extensively with the company since the mid-1990s) • group CEO (retired 2005) • two of the environmental action team (EAT) leaders • divisional director originally responsible for the practices - Data-driven coding and analysis of data - Data-driven literature review	►	Fieldnotes Research journals Coded transcripts Cognitive maps Coding matrices Collated codes Description and summary of external reports Thick description Key themes analysis
3	Theoretical development - Theoretical literature review - Development of theoretical framework - Identification of need for further data collection	►	Interview guides
4	Data collection and analysis (informed by coding and analysis of the first round of data and the theoretical framework) - Document collection - Interviews with stakeholders and group members representing a range of levels within the company including: • group directors • divisional directors • senior executives • managers • staff • the EC • several franchisees - Company archive visit - Data- and theory-driven coding and analysis of data - Update of theoretical and empirical literature review	►	Fieldnotes Research journals Coded transcripts Cognitive maps Coding matrices Collated codes Updated description and summary of external reports Updated thick description Updated key themes analysis
5	Final data review and analysis - Further development of theoretical framework - Full dataset review (interview recordings, transcripts, and documents in particular the internal accounting documents and the sustainability reports) - Iteration between interpretation and literature	►	Mind maps and other diagrams Summary of case analysis (Table 3)