Table A1

Interview index

PositionCodeLength of interview(s) in minutes
R1 = Round 1
R2 = Round 2
Environmental executive(I1, R1)126
(I1, R2)174
(I1.2, R2)44
External consultant(I2, R1)74
(I2, R2)48
Group CEO (retired)(I3, R1)53
EAT leader (Wholesale)(I4, R1)66
(I4.2, R2)35
EAT leader (Franchise)(I5, R1)60
(I5, R2)66
Director(I6, R1)46
Family director(I7, R2)155
New product development employee(I8, R2)36
New product development employee(I9, R2)27
Logistics director(I10, R2)50
Group CEO(I11, R2)53
Group HR manager(I12, R2)54
Head of store development(I13, R2)37
Regional store manager(I14, R2)53
Logistics manager(I15, R2)42
Driver(I16, R2)60
Franchisee(I17, R2)77
Franchisee(I18, R2)53
Franchisee(I19, R2)50
Franchisee(I20, R2)25
Logistics accountant(I21, R2)60
Group archivist(I22, R2)8
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