Table 1

Linguistic variables for rating scale on market segment

Linguistic scale for perform an alternativesInterval intuitionistic fuzzy scale
Very low (Vl)(0.1, 0.85, 0.9)
Low (L)(0.2, 0.75.0.8)
Medium (M)(0.5, 0.5, 0.45)
Good (H)(0.8, 0.2, 0.15)
Very good (Vh)(0.9, 0.1, 0.05)

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