Test of hypotheses
| Hypotheses | Path coefficients | T-statistics | p-values | Result |
|---|---|---|---|---|
| EE → MBI | 0.107 | 2.060* | 0.040 | Supported |
| FC → MBI | 0.175 | 3.730*** | 0.000 | Supported |
| HM → MBI | 0.178 | 3.319*** | 0.001 | Supported |
| HT → MBI | 0.139 | 2.494** | 0.013 | Supported |
| MBI → UB | 0.258 | 4.135*** | 0.000 | Supported |
| MBI → WOM | 0.862 | 63.697*** | 0.000 | Supported |
| PE → MBI | 0.157 | 2.584** | 0.010 | Supported |
| PV → MBI | 0.177 | 3.154** | 0.002 | Supported |
| SI → MBI | 0.109 | 2.609** | 0.009 | Supported |
| TR → MBI | 0.097 | 2.019* | 0.044 | Supported |
| WOM → UB | 0.540 | 9.370*** | 0.000 | Supported |
| Hypotheses | Path coefficients | Result | ||
|---|---|---|---|---|
| EE → MBI | 0.107 | 2.060 | 0.040 | Supported |
| FC → MBI | 0.175 | 3.730 | 0.000 | Supported |
| HM → MBI | 0.178 | 3.319 | 0.001 | Supported |
| HT → MBI | 0.139 | 2.494 | 0.013 | Supported |
| MBI → UB | 0.258 | 4.135 | 0.000 | Supported |
| MBI → WOM | 0.862 | 63.697 | 0.000 | Supported |
| PE → MBI | 0.157 | 2.584 | 0.010 | Supported |
| PV → MBI | 0.177 | 3.154 | 0.002 | Supported |
| SI → MBI | 0.109 | 2.609 | 0.009 | Supported |
| TR → MBI | 0.097 | 2.019 | 0.044 | Supported |
| WOM → UB | 0.540 | 9.370 | 0.000 | Supported |
Notes:
* 0.05; ** 0.01; ***0.001
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