Table I

Average monthly revenue and store traffic

Average monthly revenueAverage monthly store traffic
Focal store108,152,300 won4,032
Control store 1250,344,600 won8,398
Control store 298,339,200 won3,104
Control store 3251,041,500 won8,209

Note: As of October 25, 2015, the US$–Korean won exchange rate was approximately 1,128 Korean won to $1

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