Marginal willingness to pay (€/250 g pomegranate or €/100 g arils) for CE attributes
| Conditional logit | Latent class model | ||||
|---|---|---|---|---|---|
| Class 1 | Class 2 | Class 3 | Class 4 | ||
| Eco-friendly | Time-saving lovers | Nationalists | Price sensitive | ||
| orig_ita | 5.3 | – | 3.5 | 7.5 | 2.9 |
| pack_eco | 1.1 | – | 1.5 | – | −2.1 |
| Arils | −2.0 | – | 4.0 | −2.9 | −2.3 |
| Conditional logit | Latent class model | ||||
|---|---|---|---|---|---|
| Class 1 | Class 2 | Class 3 | Class 4 | ||
| Eco-friendly | Time-saving lovers | Nationalists | Price sensitive | ||
| orig_ita | 5.3 | – | 3.5 | 7.5 | 2.9 |
| pack_eco | 1.1 | – | 1.5 | – | −2.1 |
| Arils | −2.0 | – | 4.0 | −2.9 | −2.3 |
Note(s): Marginal WTP are shown only for significant variables from CL and LCM
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