Table 3 Mean best-minus-worst (BW)...

Table 3

Mean best-minus-worst (BW) scores for 12 levels by respondent category

	All	Male				Female
		20s	30s	40s	50s	20s	30s	40s	50s
Country of growing
China	−3.147 (4)[3]	−3.173 (4)[3]	−3.250 (4)[3]	−3.385 (4)[3]	−2.962 (4)[2]	−3.231 (4)[3]	−2.981 (4)[3]	−3.250 (4)[3]	−2.942 (4)[2]
Thailand	−0.498 (3)[1]	−0.250 (3)[1]	−0.731 (3)[1]	−0.385 (3)[1]	−0.385 (3)[1]	−0.327 (3)[1]	−0.673 (3)[1]	−0.615 (3)[1]	−0.615 (3)[1]
Australia	1.185 (2)[1]	1.038 (2)[1]	1.423 (2)[1]	0.846 (2)[1]	1.212 (2)[1]	1.308 (2)[1]	1.327 (2)[1]	1.115 (2)[1]	1.212 (2)[1]
Japan	3.341 (1)[1]	2.885 (1)[1]	3.519 (1)[1]	3.827 (1)[1]	3.173 (1)[1]	3.135 (1)[1]	3.577 (1)[1]	3.288 (1)[1]	3.327 (1)[1]
Country of processing
China	−2.839 (4)[2]	−2.481 (4)[2]	−2.769 (4)[2]	−2.827 (4)[2]	−3.038 (4)[3]	−2.923 (4)[2]	−2.865 (4)[2]	−2.808 (4)[2]	−3.000 (4)[3]
Thailand	−0.954 (3)[3]	−0.519 (3)[2]	−1.077 (3)[3]	−0.750 (3)[3]	−0.865 (3)[2]	−1.096 (3)[3]	−1.154 (3)[3]	−1.019 (3)[3]	−1.154 (3)[3]
Australia	0.490 (2)[3]	0.442 (2)[2]	0.654 (2)[2]	0.423 (2)[3]	0.365 (2)[3]	0.385 (2)[3]	0.481 (2)[3]	0.519 (2)[3]	0.654 (2)[3]
Japan	2.466 (1)[3]	2.019 (1)[3]	2.481 (1)[2]	2.442 (1)[3]	2.673 (1)[2]	2.692 (1)[3]	2.327 (1)[3]	2.365 (1)[3]	2.731 (1)[2]
Country of the company
China	−2.438 (4)[1]	−2.154 (4)[1]	−2.250 (4)[1]	−2.462 (4)[1]	−2.481 (4)[1]	−2.462 (4)[1]	−2.615 (4)[1]	−2.423 (4)[1]	−2.654 (4)[1]
Thailand	−0.800 (3)[2]	−0.596 (3)[3]	−0.808 (3)[2]	−0.712 (3)[2]	−0.885 (3)[3]	−0.962 (3)[2]	−0.769 (3)[2]	−0.712 (3)[2]	−0.962 (3)[2]
Australia	0.673 (2)[2]	0.423 (2)[3]	0.481 (2)[3]	0.519 (2)[2]	0.808 (2)[2]	0.769 (2)[2]	0.750 (2)[2]	0.865 (2)[2]	0.769 (2)[2]
Japan	2.519 (1)[2]	2.365 (1)[2]	2.327 (1)[3]	2.462 (1)[2]	2.385 (1)[3]	2.712 (1)[2]	2.596 (1)[2]	2.673 (1)[2]	2.635 (1)[3]
n	416	52	52	52	52	52	52	52	52

	All	Male				Female
		20s	30s	40s	50s	20s	30s	40s	50s
Country of growing
China	−3.147 (4)[3]	−3.173 (4)[3]	−3.250 (4)[3]	−3.385 (4)[3]	−2.962 (4)[2]	−3.231 (4)[3]	−2.981 (4)[3]	−3.250 (4)[3]	−2.942 (4)[2]
Thailand	−0.498 (3)[1]	−0.250 (3)[1]	−0.731 (3)[1]	−0.385 (3)[1]	−0.385 (3)[1]	−0.327 (3)[1]	−0.673 (3)[1]	−0.615 (3)[1]	−0.615 (3)[1]
Australia	1.185 (2)[1]	1.038 (2)[1]	1.423 (2)[1]	0.846 (2)[1]	1.212 (2)[1]	1.308 (2)[1]	1.327 (2)[1]	1.115 (2)[1]	1.212 (2)[1]
Japan	3.341 (1)[1]	2.885 (1)[1]	3.519 (1)[1]	3.827 (1)[1]	3.173 (1)[1]	3.135 (1)[1]	3.577 (1)[1]	3.288 (1)[1]	3.327 (1)[1]
Country of processing
China	−2.839 (4)[2]	−2.481 (4)[2]	−2.769 (4)[2]	−2.827 (4)[2]	−3.038 (4)[3]	−2.923 (4)[2]	−2.865 (4)[2]	−2.808 (4)[2]	−3.000 (4)[3]
Thailand	−0.954 (3)[3]	−0.519 (3)[2]	−1.077 (3)[3]	−0.750 (3)[3]	−0.865 (3)[2]	−1.096 (3)[3]	−1.154 (3)[3]	−1.019 (3)[3]	−1.154 (3)[3]
Australia	0.490 (2)[3]	0.442 (2)[2]	0.654 (2)[2]	0.423 (2)[3]	0.365 (2)[3]	0.385 (2)[3]	0.481 (2)[3]	0.519 (2)[3]	0.654 (2)[3]
Japan	2.466 (1)[3]	2.019 (1)[3]	2.481 (1)[2]	2.442 (1)[3]	2.673 (1)[2]	2.692 (1)[3]	2.327 (1)[3]	2.365 (1)[3]	2.731 (1)[2]
Country of the company
China	−2.438 (4)[1]	−2.154 (4)[1]	−2.250 (4)[1]	−2.462 (4)[1]	−2.481 (4)[1]	−2.462 (4)[1]	−2.615 (4)[1]	−2.423 (4)[1]	−2.654 (4)[1]
Thailand	−0.800 (3)[2]	−0.596 (3)[3]	−0.808 (3)[2]	−0.712 (3)[2]	−0.885 (3)[3]	−0.962 (3)[2]	−0.769 (3)[2]	−0.712 (3)[2]	−0.962 (3)[2]
Australia	0.673 (2)[2]	0.423 (2)[3]	0.481 (2)[3]	0.519 (2)[2]	0.808 (2)[2]	0.769 (2)[2]	0.750 (2)[2]	0.865 (2)[2]	0.769 (2)[2]
Japan	2.519 (1)[2]	2.365 (1)[2]	2.327 (1)[3]	2.462 (1)[2]	2.385 (1)[3]	2.712 (1)[2]	2.596 (1)[2]	2.673 (1)[2]	2.635 (1)[3]
n	416	52	52	52	52	52	52	52	52

Note(s): Values in parentheses indicate the preference order of the four countries for each COO-related attribute and for each respondent category. Values in square brackets indicate the preference order of the three COO-related attributes for each country and for each respondent category

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