Table 6 Attribute impacts and level...

Table 6

Attribute impacts and level scale values calculated from Table 4 by respondent category

	Male				Female
	20s	30s	40s	50s	20s	30s	40s	50s
Attribute impacts
Country of growing	0.054	0.277	0.432	0.310	0.294	0.502	0.215	0.368
Country of processing	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000
Country of the company	0.094	0.102	0.133	0.153	0.224	0.235	0.259	0.133
Level scale values
Country of growing
China	−2.416 (4)[3]	−3.510 (4)[3]	−4.373 (4)[3]	−3.194 (4)[2]	−4.003 (4)[3]	−3.594 (4)[3]	−3.561 (4)[3]	−3.943 (4)[2]
Thailand	−0.135 (3)[1]	−0.852 (3)[1]	−0.732 (3)[1]	−0.495 (3)[1]	−0.511 (3)[1]	−1.014 (3)[1]	−0.581 (3)[1]	−1.008 (3)[1]
Australia	0.627 (2)[1]	1.010 (2)[1]	0.421 (2)[1]	0.898 (2)[1]	1.198 (2)[1]	0.946 (2)[1]	0.984 (2)[1]	1.121 (2)[1]
Japan	1.923 (1)[1]	3.352 (1)[1]	4.684 (1)[1]	2.791 (1)[1]	3.316 (1)[1]	3.662 (1)[1]	3.158 (1)[1]	3.830 (1)[1]
Country of processing
China	−1.686 (4)[2]	−2.660 (4)[2]	−3.205 (4)[2]	−2.953 (4)[3]	−3.299 (4)[2]	−2.935 (4)[2]	−2.798 (4)[2]	−3.614 (4)[3]
Thailand	−0.196 (3)[2]	−0.808 (3)[3]	−0.551 (3)[2]	−0.449 (3)[2]	−0.792 (3)[3]	−0.845 (3)[3]	−0.649 (3)[3]	−1.083 (3)[3]
Australia	0.434 (2)[2]	0.822 (2)[2]	0.597 (2)[3]	0.686 (2)[3]	0.832 (2)[3]	0.875 (2)[3]	0.852 (2)[3]	1.058 (2)[3]
Japan	1.448 (1)[3]	2.646 (1)[2]	3.160 (1)[3]	2.716 (1)[2]	3.260 (1)[3]	2.904 (1)[3]	2.595 (1)[3]	3.639 (1)[2]
Country of the company
China	−1.509 (4)[1]	−2.253 (4)[1]	−2.895 (4)[1]	−2.479 (4)[1]	−2.983 (4)[1]	−2.929 (4)[1]	−2.656 (4)[1]	−3.361 (4)[1]
Thailand	−0.367 (3)[3]	−0.733 (3)[2]	−0.691 (3)[3]	−0.705 (3)[3]	−0.974 (3)[2]	−0.801 (3)[2]	−0.726 (3)[2]	−1.073 (3)[2]
Australia	0.309 (2)[3]	0.569 (2)[3]	0.540 (2)[2]	0.874 (2)[2]	0.917 (2)[2]	0.822 (2)[2]	0.813 (2)[2]	1.021 (2)[2]
Japan	1.567 (1)[2]	2.417 (1)[3]	3.046 (1)[2]	2.310 (1)[3]	3.040 (1)[2]	2.908 (1)[2]	2.569 (1)[2]	3.413 (1)[3]

	Male				Female
	20s	30s	40s	50s	20s	30s	40s	50s
Attribute impacts
Country of growing	0.054	0.277	0.432	0.310	0.294	0.502	0.215	0.368
Country of processing	0.000	0.000	0.000	0.000	0.000	0.000	0.000	0.000
Country of the company	0.094	0.102	0.133	0.153	0.224	0.235	0.259	0.133
Level scale values
Country of growing
China	−2.416 (4)[3]	−3.510 (4)[3]	−4.373 (4)[3]	−3.194 (4)[2]	−4.003 (4)[3]	−3.594 (4)[3]	−3.561 (4)[3]	−3.943 (4)[2]
Thailand	−0.135 (3)[1]	−0.852 (3)[1]	−0.732 (3)[1]	−0.495 (3)[1]	−0.511 (3)[1]	−1.014 (3)[1]	−0.581 (3)[1]	−1.008 (3)[1]
Australia	0.627 (2)[1]	1.010 (2)[1]	0.421 (2)[1]	0.898 (2)[1]	1.198 (2)[1]	0.946 (2)[1]	0.984 (2)[1]	1.121 (2)[1]
Japan	1.923 (1)[1]	3.352 (1)[1]	4.684 (1)[1]	2.791 (1)[1]	3.316 (1)[1]	3.662 (1)[1]	3.158 (1)[1]	3.830 (1)[1]
Country of processing
China	−1.686 (4)[2]	−2.660 (4)[2]	−3.205 (4)[2]	−2.953 (4)[3]	−3.299 (4)[2]	−2.935 (4)[2]	−2.798 (4)[2]	−3.614 (4)[3]
Thailand	−0.196 (3)[2]	−0.808 (3)[3]	−0.551 (3)[2]	−0.449 (3)[2]	−0.792 (3)[3]	−0.845 (3)[3]	−0.649 (3)[3]	−1.083 (3)[3]
Australia	0.434 (2)[2]	0.822 (2)[2]	0.597 (2)[3]	0.686 (2)[3]	0.832 (2)[3]	0.875 (2)[3]	0.852 (2)[3]	1.058 (2)[3]
Japan	1.448 (1)[3]	2.646 (1)[2]	3.160 (1)[3]	2.716 (1)[2]	3.260 (1)[3]	2.904 (1)[3]	2.595 (1)[3]	3.639 (1)[2]
Country of the company
China	−1.509 (4)[1]	−2.253 (4)[1]	−2.895 (4)[1]	−2.479 (4)[1]	−2.983 (4)[1]	−2.929 (4)[1]	−2.656 (4)[1]	−3.361 (4)[1]
Thailand	−0.367 (3)[3]	−0.733 (3)[2]	−0.691 (3)[3]	−0.705 (3)[3]	−0.974 (3)[2]	−0.801 (3)[2]	−0.726 (3)[2]	−1.073 (3)[2]
Australia	0.309 (2)[3]	0.569 (2)[3]	0.540 (2)[2]	0.874 (2)[2]	0.917 (2)[2]	0.822 (2)[2]	0.813 (2)[2]	1.021 (2)[2]
Japan	1.567 (1)[2]	2.417 (1)[3]	3.046 (1)[2]	2.310 (1)[3]	3.040 (1)[2]	2.908 (1)[2]	2.569 (1)[2]	3.413 (1)[3]

Note(s): Values in parentheses indicate the preference order of the four countries for each COO-related attribute and for each respondent category. Values in square brackets indicate the preference order of the three COO-related attributes for each country and for each respondent category, which is calculated from the estimated attribute impacts and level scale values

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