Table 2 Factor loadings (obtained using...

Table 2

Factor loadings (obtained using the principal component method after quartimax rotation). Authors’ calculation

Matrix of rotated components^*
Variables	Components
Variables	1	2	3
Consumers misbehave when they have low income			0.518
Consumers misbehave because they are looking for a thrill			0.620
Consumers misbehave when they want to gain group acceptance			0.754
Consumers misbehave when they do not want to feel inferior to other consumers			0.740
Consumers misbehave because they want to harm an enterprise/store or other consumers			0.598
To misbehave, consumers must spend time looking for favourable opportunities (e.g. situations, law gaps and so on)		0.563
To misbehave, you need to know about the functioning of a market		0.784
To misbehave, a good knowledge of legal regulations is necessary		0.849
To misbehave, you need to know about sales regulations		0.822
To misbehave, one must be calm		0.682
To misbehave, the consumer must be able to use modern technologies (including the Internet, mobile applications and so on)		0.728
Consumers misbehave because their surroundings behave in the same way	0.534
Consumers misbehave when a favourable opportunity arises	0.704
The “client our master” principle favours the appearance in consumer misbehaviour	0.664
Unclear regulations and legal gaps favour consumer misbehaviour	0.690
The development of modern technologies gives consumers more opportunities to misbehave	0.575
The speed of the emergence of new products that can meet a given need is conducive to consumer misbehaviour	0.519
High prices of products favour consumer misbehaviour	0.666
Method of identifying factors principal components. Method of rotation–Varimax with Kaiser normalization
Note(s): * Rotation reached convergence in five interactions

Matrix of rotated components^*
Variables	Components
Variables	1	2	3
Consumers misbehave when they have low income			0.518
Consumers misbehave because they are looking for a thrill			0.620
Consumers misbehave when they want to gain group acceptance			0.754
Consumers misbehave when they do not want to feel inferior to other consumers			0.740
Consumers misbehave because they want to harm an enterprise/store or other consumers			0.598
To misbehave, consumers must spend time looking for favourable opportunities (e.g. situations, law gaps and so on)		0.563
To misbehave, you need to know about the functioning of a market		0.784
To misbehave, a good knowledge of legal regulations is necessary		0.849
To misbehave, you need to know about sales regulations		0.822
To misbehave, one must be calm		0.682
To misbehave, the consumer must be able to use modern technologies (including the Internet, mobile applications and so on)		0.728
Consumers misbehave because their surroundings behave in the same way	0.534
Consumers misbehave when a favourable opportunity arises	0.704
The “client our master” principle favours the appearance in consumer misbehaviour	0.664
Unclear regulations and legal gaps favour consumer misbehaviour	0.690
The development of modern technologies gives consumers more opportunities to misbehave	0.575
The speed of the emergence of new products that can meet a given need is conducive to consumer misbehaviour	0.519
High prices of products favour consumer misbehaviour	0.666
Method of identifying factors principal components. Method of rotation–Varimax with Kaiser normalization
Note(s): * Rotation reached convergence in five interactions

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