Table 3 Factors influencing the... | Emerald Publishing

Table 3

Factors influencing the intention to purchase different novel carp products in Germany (linear regression)

Variable	Filet		Burger		Sausage		Crisps
Constant term	3.015	***	2,548	***	1.533	***	1.995	***
Age in years	−0.002		−0.004		−0.005		−0.005
Gender (1-male)	0.149	*	0.195	*	0.381	***	0.163
Education	−0.430		−0.662	**	0.278		−0.592	*
Household net income	0.002		−0.031		−0.068	***	−0.032	*
Fish consumption frequency	0.053		0.039		0.066		0.062
Carp consumption frequency	0.058	*	0.023		0.042		0.073	**
Traditional–Modern	−0.069		0.061		0.172	***	0.063
Good taste–Bad taste	−0.275	***	−0.113	*	−0.065		−0.195	***
Healthy–Unhealthy	−0.063		−0.038		−0.097		−0.099
Good image–bad image	−0.027		−0.149	**	0.038		0.054
Subjective knowledge	−0.175	**	−0.264	***	−0.204	***	−0.042
Domain-specific innovativeness	0.245	***	0.524	***	0.378	***	0.472	***
Involvement	0.275	***	0.210	***	0.105		−0.011
R²	0.509		0.454		0.353		0.414

Variable	Filet		Burger		Sausage		Crisps
Constant term	3.015	***	2,548	***	1.533	***	1.995	***
Age in years	−0.002		−0.004		−0.005		−0.005
Gender (1-male)	0.149	*	0.195	*	0.381	***	0.163
Education	−0.430		−0.662	**	0.278		−0.592	*
Household net income	0.002		−0.031		−0.068	***	−0.032	*
Fish consumption frequency	0.053		0.039		0.066		0.062
Carp consumption frequency	0.058	*	0.023		0.042		0.073	**
Traditional–Modern	−0.069		0.061		0.172	***	0.063
Good taste–Bad taste	−0.275	***	−0.113	*	−0.065		−0.195	***
Healthy–Unhealthy	−0.063		−0.038		−0.097		−0.099
Good image–bad image	−0.027		−0.149	**	0.038		0.054
Subjective knowledge	−0.175	**	−0.264	***	−0.204	***	−0.042
Domain-specific innovativeness	0.245	***	0.524	***	0.378	***	0.472	***
Involvement	0.275	***	0.210	***	0.105		−0.011
R²	0.509		0.454		0.353		0.414

Note(s): Dependent variable: “Product XY – is something I would purchase,” 1 – I do not agree at all, 5 – I fully agree