Table 4

Factors influencing the intention to purchase different new carp products in Poland (linear regression)

VariableFiletMeat ballsHamCrisps
Constant term3.005***0.198 0.849**1.859***
Age in years0.006*0.020***0.019***0.006*
Gender (1-male)−0.035 0.120 0.020 0.047 
Education0.102 0.048 0.064*0.074**
Household net income−0.006 −0.014 −0.006 −0.005 
Consumption frequency fish−0.015 0.033 0.039 0.109**
Carp consumption frequency0.140***0.072 0.077*0.082*
Traditional–Modern0.012 0.074 0.060 0.040 
Good taste–Bad taste−0.242***−0.143**−0.102*−0.043***
Healthy–Unhealthy0.062 −0.033 −0.042**−0.157**
Good image–bad image−0.157***−0.049 −0.078*−0.109*
Knowledge0.019 0.011 −0.002 −0.002 
Domain-specific innovativeness0.232***0.494***0.385***0.441***
Involvement0.065 0.095 0.181**−0.018 
R20.575 0.515 0.529 0.464 

Note(s): Dependent variable: “Product XY – is something I would purchase,” 1 – I do not agree at all, 5 – I fully agree

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