Table IV

Socioeconomic profiles of sample respondents

VariablesDefinition of the variablesAverage or percentage of total frequency
BangladeshIndiaIndonesiaCambodiaPhilippinesThailandVietnam
Sample size 9821579427292423480289
Gender
Female= 1 if female, 0 = otherwise97.381.793.098.086.888.397.2
Male= 1 if male, 0 = otherwise2.818.37.02.113.211.72.8
Education
No schooling= 1 if respondents had no schooling, 0 = otherwise10.57.70.210.60.73.50.7
Primary schooling= 1 if respondents had primary or below level of schooling, 0 = otherwise23.112.412.936.012.818.36.6
Secondary schooling= 1 if respondents had junior/middle, senior/high school education, and technical or vocational training, 0 = otherwise55.660.780.841.464.350.278.2
Higher studies= 1 if respondents had university or postgraduate-level education, 0 = otherwise10.819.26.112.022.227.914.5
Occupation
Employed= 1 if respondent is a full-time or part-time employee, 0 = otherwise6.422.025.839.030.767.543.9
Housewife= 1 if respondent is a housewife, 0 = otherwise88.072.470.756.560.328.143.9
Other= 1 if respondent is either unemployed, student or retired, 0 = otherwise5.65.63.54.59.04.412.1
Access to internet= 1 if yes, 0 = otherwise6.96.718.718.237.643.112.1
Grocery decision maker= 1 if respondents are the main grocery decision maker in the family, 0 = otherwise60.062.882.791.482.778.893.1
Frequent buyer= 1 if rice is purchased at least once a week, 0 = otherwise12.713.232.611.374.531.07.6
AgeAge of the respondents, in years33.837.237.834.539.537.741.4
Household sizeTotal number of members in household4.54.04.54.75.13.64.4
Rice consumptionAnnual per capita rice consumption, in kg119.396.565.197.6109.555.779.7
Rice priceRevealed willingness to pay for rice, in USD/kg0.530.550.910.640.841.130.75
IncomeAnnual per capita income, in USD699.3667.8654.31121.91073.83772.01471.3
Rice shareConsumers' spending on rice in total food expenditure (% of total food budget)24.023.327.617.131.318.214.2

Note(s): Total sample size = 4,231

Source(s): Consumers' rice preference surveys in seven countries in South and Southeast Asia (2013–2014)

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