Table V Preference ranking (response...

Table V

Preference ranking (response rate, %) by sample respondents in South and Southeast Asia

Rice attributes	Preference ranking	Bangladesh		India			Indonesia	Cambodia	Philippines	Thailand	Vietnam	SA	SEA	All
Rice attributes	Preference ranking	Urban	Rural	East	South	Rural	Urban	Urban	Urban	Urban	Urban	SA	SEA	All
Taste	0	36.7	60.5	39.4	76.8	42.5	88.2	99.8	78.9	48.4	55.7	52.0	73.2	62.4
	1	23.9	14.4	14.3	7.3	12.3	3.1	0.0	2.1	18.2	10.1	14.5	7.1	10.8
	2	31.0	15.7	33.3	9.4	28.8	2.6	0.0	11.4	29.9	25.9	23.1	14.6	18.9
	3	8.4	9.5	13.0	6.6	16.4	6.1	0.2	7.6	3.5	8.3	10.5	5.1	7.8
Texture	0	64.5	68.8	55.2	23.4	23.6	19.9	9.2	13.8	80.6	55.0	50.5	37.8	44.3
	1	8.6	6.7	12.3	35.6	44.9	43.3	64.2	51.2	2.6	5.7	18.7	31.1	24.8
	2	17.2	17.5	22.3	31.1	17.5	24.8	22.1	24.6	13.6	31.3	21.1	23.7	22.4
	3	9.6	7.0	10.2	9.8	14.0	12.1	4.6	10.4	3.3	8.0	9.7	7.4	8.6
Aroma	0	77.1	57.7	83.5	60.7	36.6	26.5	54.2	46.4	76.6	81.1	65.1	59.2	62.2
	1	5.7	8.2	3.5	5.6	15.1	16.8	5.0	12.1	1.4	1.7	7.0	6.6	6.8
	2	10.1	31.5	6.9	16.4	26.7	37.1	26.0	28.0	18.9	11.6	18.4	23.3	20.8
	3	7.1	2.6	6.1	17.3	21.6	19.6	14.8	13.5	3.0	5.6	9.4	10.8	10.1
Appearance	0	15.3	13.9	9.7	13.6	58.9	28.1	21.3	49.1	6.5	5.9	18.8	19.4	19.1
	1	53.2	65.4	60.0	43.3	16.8	25.8	21.9	23.2	67.8	79.5	51.6	46.9	49.3
	2	19.2	13.9	21.7	31.9	13.0	22.5	31.3	17.6	9.3	10.6	19.9	18.1	19.0
	3	12.3	6.9	8.6	11.2	11.3	23.6	25.6	10.0	16.4	4.0	9.6	15.7	12.6
Nutritional benefits	0	80.0	83.0	79.2	78.7	78.8	95.7	94.8	67.5	70.3	82.8	80.2	83.5	81.8
	1	4.9	1.8	5.9	6.8	5.1	0.9	1.7	9.3	2.6	0.9	4.7	2.5	3.6
	2	10.3	10.6	9.7	7.7	7.9	1.7	1.3	12.8	22.0	10.6	9.4	9.3	9.4
	3	4.7	4.6	5.2	6.8	8.2	1.7	2.3	10.4	5.1	5.7	5.6	4.7	5.2
Cooking characteristics	0	77.3	80.6	85.7	89.2	77.4	72.3	60.6	91.3	78.0	82.8	82.4	76.1	79.3
	1	2.7	3.4	3.7	0.9	5.8	9.9	7.3	2.1	7.5	1.9	3.2	5.7	4.4
	2	11.8	9.5	5.8	2.1	6.2	10.4	18.5	4.8	6.3	8.5	7.2	10.2	8.7
	3	8.1	6.5	4.8	7.7	10.6	7.3	13.5	1.7	8.2	6.8	7.2	8.0	7.6

Rice attributes	Preference ranking	Bangladesh		India			Indonesia	Cambodia	Philippines	Thailand	Vietnam	SA	SEA	All
Rice attributes	Preference ranking	Urban	Rural	East	South	Rural	Urban	Urban	Urban	Urban	Urban	SA	SEA	All
Taste	0	36.7	60.5	39.4	76.8	42.5	88.2	99.8	78.9	48.4	55.7	52.0	73.2	62.4
	1	23.9	14.4	14.3	7.3	12.3	3.1	0.0	2.1	18.2	10.1	14.5	7.1	10.8
	2	31.0	15.7	33.3	9.4	28.8	2.6	0.0	11.4	29.9	25.9	23.1	14.6	18.9
	3	8.4	9.5	13.0	6.6	16.4	6.1	0.2	7.6	3.5	8.3	10.5	5.1	7.8
Texture	0	64.5	68.8	55.2	23.4	23.6	19.9	9.2	13.8	80.6	55.0	50.5	37.8	44.3
	1	8.6	6.7	12.3	35.6	44.9	43.3	64.2	51.2	2.6	5.7	18.7	31.1	24.8
	2	17.2	17.5	22.3	31.1	17.5	24.8	22.1	24.6	13.6	31.3	21.1	23.7	22.4
	3	9.6	7.0	10.2	9.8	14.0	12.1	4.6	10.4	3.3	8.0	9.7	7.4	8.6
Aroma	0	77.1	57.7	83.5	60.7	36.6	26.5	54.2	46.4	76.6	81.1	65.1	59.2	62.2
	1	5.7	8.2	3.5	5.6	15.1	16.8	5.0	12.1	1.4	1.7	7.0	6.6	6.8
	2	10.1	31.5	6.9	16.4	26.7	37.1	26.0	28.0	18.9	11.6	18.4	23.3	20.8
	3	7.1	2.6	6.1	17.3	21.6	19.6	14.8	13.5	3.0	5.6	9.4	10.8	10.1
Appearance	0	15.3	13.9	9.7	13.6	58.9	28.1	21.3	49.1	6.5	5.9	18.8	19.4	19.1
	1	53.2	65.4	60.0	43.3	16.8	25.8	21.9	23.2	67.8	79.5	51.6	46.9	49.3
	2	19.2	13.9	21.7	31.9	13.0	22.5	31.3	17.6	9.3	10.6	19.9	18.1	19.0
	3	12.3	6.9	8.6	11.2	11.3	23.6	25.6	10.0	16.4	4.0	9.6	15.7	12.6
Nutritional benefits	0	80.0	83.0	79.2	78.7	78.8	95.7	94.8	67.5	70.3	82.8	80.2	83.5	81.8
	1	4.9	1.8	5.9	6.8	5.1	0.9	1.7	9.3	2.6	0.9	4.7	2.5	3.6
	2	10.3	10.6	9.7	7.7	7.9	1.7	1.3	12.8	22.0	10.6	9.4	9.3	9.4
	3	4.7	4.6	5.2	6.8	8.2	1.7	2.3	10.4	5.1	5.7	5.6	4.7	5.2
Cooking characteristics	0	77.3	80.6	85.7	89.2	77.4	72.3	60.6	91.3	78.0	82.8	82.4	76.1	79.3
	1	2.7	3.4	3.7	0.9	5.8	9.9	7.3	2.1	7.5	1.9	3.2	5.7	4.4
	2	11.8	9.5	5.8	2.1	6.2	10.4	18.5	4.8	6.3	8.5	7.2	10.2	8.7
	3	8.1	6.5	4.8	7.7	10.6	7.3	13.5	1.7	8.2	6.8	7.2	8.0	7.6

Note(s): 1, 2, and 3 are the first, second, and third most-preferred attributes, respectively; 0 refers to a choice being unranked. SA and SEA denote South Asia and Southeast Asia, respectively

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