Parameters estimated from ROL models, Bangladesh
| Dependent variable = rank of the choices | Taste | Texture | Aroma | Appearance | Nutritional benefits | Cooking characteristics |
|---|---|---|---|---|---|---|
| Age | 0.0097 (0.03) | 0.068** (0.03) | −0.079* (0.05) | 0.024 (0.02) | −0.053 (0.05) | −0.047 (0.04) |
| Age squared | −0.00013 (0.00) | −0.00094** (0.00) | 0.0011* (0.00) | −0.00031 (0.00) | 0.00073 (0.00) | 0.00068 (0.00) |
| Gender (male = 1) | −0.23 (0.28) | 0.41 (0.31) | −0.20 (0.46) | 0.20 (0.21) | 0.66 (0.41) | −1.21* (0.67) |
| Secondary education (yes = 1) | −0.12 (0.12) | 0.0053 (0.12) | 0.055 (0.19) | 0.046 (0.08) | −0.11 (0.21) | 0.35* (0.19) |
| Higher education (yes = 1) | −0.49** (0.22) | −0.081 (0.24) | 0.53* (0.31) | 0.14 (0.15) | 0.34 (0.35) | 0.54* (0.31) |
| Household size | 0.0094 (0.03) | 0.038 (0.04) | 0.14*** (0.05) | −0.029 (0.03) | 0.22*** (0.06) | −0.11** (0.06) |
| Employed (yes = 1) | 0.13 (0.20) | −0.39 (0.27) | −0.033 (0.32) | 0.22 (0.15) | −0.49 (0.40) | 0.21 (0.29) |
| Access to internet (yes = 1) | −0.18 (0.20) | −0.23 (0.28) | −0.12 (0.30) | 0.087 (0.15) | −0.17 (0.38) | 0.44 (0.28) |
| Log of per capita rice consumption | −0.19 (0.16) | 0.34* (0.18) | 0.12 (0.27) | 0.027 (0.12) | 1.46*** (0.30) | −0.40 (0.26) |
| Log of per capita income | 0.22** (0.09) | 0.026 (0.11) | −0.15 (0.15) | −0.027 (0.07) | 0.092 (0.17) | −0.088 (0.15) |
| Log of rice price | −0.18 (0.43) | −1.15*** (0.44) | 0.00074 (0.70) | −0.10 (0.30) | −1.73** (0.74) | −0.10 (0.66) |
| Rice share (%) | 0.00016 (0.01) | 0.0028 (0.01) | −0.021** (0.01) | 0.00042 (0.00) | −0.021** (0.01) | 0.0061 (0.01) |
| Women are the principal grocery decision maker (yes = 1) | −0.025 (0.11) | −0.10 (0.11) | −0.43*** (0.16) | 0.014 (0.07) | −0.13 (0.19) | 0.44*** (0.16) |
| Frequent rice buyer (yes = 1) | 0.19 (0.15) | −0.058 (0.17) | 0.52** (0.23) | 0.083 (0.12) | −0.34 (0.32) | 0.14 (0.24) |
| Urban Bangladesh | 0.62*** (0.12) | −0.16 (0.14) | 0.39** (0.20) | 0.045 (0.09) | 0.35 (0.23) | −0.31 (0.19) |
| Log likelihood | −2994.2 | −2517.2 | −1157.1 | −5581.3 | −856.3 | −1289.6 |
| LR (χ2) | 69.3*** | 41.5*** | 41.3*** | 10.7 | 55.4*** | 30.3** |
| Observations | 906 | 906 | 906 | 906 | 906 | 906 |
| Dependent variable = rank of the choices | Taste | Texture | Aroma | Appearance | Nutritional benefits | Cooking characteristics |
|---|---|---|---|---|---|---|
| Age | 0.0097 (0.03) | 0.068** (0.03) | −0.079* (0.05) | 0.024 (0.02) | −0.053 (0.05) | −0.047 (0.04) |
| Age squared | −0.00013 (0.00) | −0.00094** (0.00) | 0.0011* (0.00) | −0.00031 (0.00) | 0.00073 (0.00) | 0.00068 (0.00) |
| Gender (male = 1) | −0.23 (0.28) | 0.41 (0.31) | −0.20 (0.46) | 0.20 (0.21) | 0.66 (0.41) | −1.21* (0.67) |
| Secondary education (yes = 1) | −0.12 (0.12) | 0.0053 (0.12) | 0.055 (0.19) | 0.046 (0.08) | −0.11 (0.21) | 0.35* (0.19) |
| Higher education (yes = 1) | −0.49** (0.22) | −0.081 (0.24) | 0.53* (0.31) | 0.14 (0.15) | 0.34 (0.35) | 0.54* (0.31) |
| Household size | 0.0094 (0.03) | 0.038 (0.04) | 0.14*** (0.05) | −0.029 (0.03) | 0.22*** (0.06) | −0.11** (0.06) |
| Employed (yes = 1) | 0.13 (0.20) | −0.39 (0.27) | −0.033 (0.32) | 0.22 (0.15) | −0.49 (0.40) | 0.21 (0.29) |
| Access to internet (yes = 1) | −0.18 (0.20) | −0.23 (0.28) | −0.12 (0.30) | 0.087 (0.15) | −0.17 (0.38) | 0.44 (0.28) |
| Log of per capita rice consumption | −0.19 (0.16) | 0.34* (0.18) | 0.12 (0.27) | 0.027 (0.12) | 1.46*** (0.30) | −0.40 (0.26) |
| Log of per capita income | 0.22** (0.09) | 0.026 (0.11) | −0.15 (0.15) | −0.027 (0.07) | 0.092 (0.17) | −0.088 (0.15) |
| Log of rice price | −0.18 (0.43) | −1.15*** (0.44) | 0.00074 (0.70) | −0.10 (0.30) | −1.73** (0.74) | −0.10 (0.66) |
| Rice share (%) | 0.00016 (0.01) | 0.0028 (0.01) | −0.021** (0.01) | 0.00042 (0.00) | −0.021** (0.01) | 0.0061 (0.01) |
| Women are the principal grocery decision maker (yes = 1) | −0.025 (0.11) | −0.10 (0.11) | −0.43*** (0.16) | 0.014 (0.07) | −0.13 (0.19) | 0.44*** (0.16) |
| Frequent rice buyer (yes = 1) | 0.19 (0.15) | −0.058 (0.17) | 0.52** (0.23) | 0.083 (0.12) | −0.34 (0.32) | 0.14 (0.24) |
| Urban Bangladesh | 0.62*** (0.12) | −0.16 (0.14) | 0.39** (0.20) | 0.045 (0.09) | 0.35 (0.23) | −0.31 (0.19) |
| Log likelihood | −2994.2 | −2517.2 | −1157.1 | −5581.3 | −856.3 | −1289.6 |
| LR (χ2) | 69.3*** | 41.5*** | 41.3*** | 10.7 | 55.4*** | 30.3** |
| Observations | 906 | 906 | 906 | 906 | 906 | 906 |
Note(s): Figures between parentheses, are standard errors; *, **, and *** indicate 1%, 5%, and 10% level of significance, respectively. Base case for education is the primary and below levels of education