Parameters estimated from ROL models, Indonesia
| Dependent variable = rank of the choices | Taste | Texture | Aroma | Appearance | Nutritional benefits | Cooking characteristics |
|---|---|---|---|---|---|---|
| Age | −0.13 (0.09) | 0.012 (0.05) | 0.026 (0.07) | 0.027 (0.04) | 0.048 (0.09) | −0.021 (0.11) |
| Age squared | 0.0012 (0.00) | −0.000059 (0.00) | −0.00042 (0.00) | −0.00023 (0.00) | −0.00056 (0.00) | 0.00051 (0.00) |
| Gender (male = 1) | −0.48 (0.72) | 0.42 (0.32) | 0.36 (0.44) | −0.10 (0.32) | 0.26 (0.59) | −46.4 (.)a |
| Secondary education (yes = 1) | −0.72** (0.34) | 0.17 (0.19) | 0.53* (0.32) | −0.11 (0.16) | 0.28 (0.36) | −0.85** (0.38) |
| Higher education (yes = 1) | −0.82 (0.61) | 0.22 (0.30) | 0.24 (0.44) | −0.0028 (0.29) | −0.14 (0.61) | −1.41 (0.96) |
| Household size | 0.057 (0.10) | −0.097* (0.05) | 0.13** (0.07) | 0.011 (0.04) | −0.21** (0.10) | −0.21* (0.12) |
| Employed (yes = 1) | 0.083 (0.28) | −0.36** (0.16) | 0.18 (0.20) | 0.033 (0.14) | 0.40 (0.25) | 0.34 (0.38) |
| Access to internet (yes = 1) | −0.11 (0.33) | 0.083 (0.17) | 0.36 (0.22) | −0.044 (0.17) | 0.026 (0.31) | 0.37 (0.50) |
| Log of per capita rice consumption | 0.46 (0.40) | −0.012 (0.20) | 0.040 (0.26) | −0.097 (0.17) | −0.93*** (0.30) | −0.71 (0.45) |
| Log of per capita income | 0.12 (0.37) | −0.27 (0.18) | 0.20 (0.26) | 0.12 (0.16) | 0.57* (0.32) | −1.15*** (0.42) |
| Log of rice price | −0.82** (0.38) | 0.083 (0.27) | 0.43 (0.48) | −0.45 (0.34) | −0.14 (0.50) | −0.42 (0.68) |
| Rice share (%) | −0.018 (0.01) | 0.0042 (0.01) | −0.017** (0.01) | −0.0064 (0.01) | 0.019** (0.01) | 0.0062 (0.01) |
| Women are the principal grocery decision maker (yes = 1) | 0.070 (0.40) | −0.086 (0.20) | 0.25 (0.31) | −0.019 (0.19) | 0.30 (0.41) | −1.27*** (0.38) |
| Frequent rice buyer (yes = 1) | −0.44* (0.26) | −0.083 (0.12) | 0.25 (0.17) | 0.014 (0.12) | 0.32 (0.22) | 0.065 (0.30) |
| Log likelihood | −507.6 | −1886.2 | −969.0 | −2177.2 | −601.6 | −290.9 |
| LR (χ2) | 24.2** | 13.4 | 27.4** | 8.91 | 25.5** | 38.6*** |
| Observations | 427 | 427 | 427 | 427 | 427 | 427 |
| Dependent variable = rank of the choices | Taste | Texture | Aroma | Appearance | Nutritional benefits | Cooking characteristics |
|---|---|---|---|---|---|---|
| Age | −0.13 (0.09) | 0.012 (0.05) | 0.026 (0.07) | 0.027 (0.04) | 0.048 (0.09) | −0.021 (0.11) |
| Age squared | 0.0012 (0.00) | −0.000059 (0.00) | −0.00042 (0.00) | −0.00023 (0.00) | −0.00056 (0.00) | 0.00051 (0.00) |
| Gender (male = 1) | −0.48 (0.72) | 0.42 (0.32) | 0.36 (0.44) | −0.10 (0.32) | 0.26 (0.59) | −46.4 (.)a |
| Secondary education (yes = 1) | −0.72** (0.34) | 0.17 (0.19) | 0.53* (0.32) | −0.11 (0.16) | 0.28 (0.36) | −0.85** (0.38) |
| Higher education (yes = 1) | −0.82 (0.61) | 0.22 (0.30) | 0.24 (0.44) | −0.0028 (0.29) | −0.14 (0.61) | −1.41 (0.96) |
| Household size | 0.057 (0.10) | −0.097* (0.05) | 0.13** (0.07) | 0.011 (0.04) | −0.21** (0.10) | −0.21* (0.12) |
| Employed (yes = 1) | 0.083 (0.28) | −0.36** (0.16) | 0.18 (0.20) | 0.033 (0.14) | 0.40 (0.25) | 0.34 (0.38) |
| Access to internet (yes = 1) | −0.11 (0.33) | 0.083 (0.17) | 0.36 (0.22) | −0.044 (0.17) | 0.026 (0.31) | 0.37 (0.50) |
| Log of per capita rice consumption | 0.46 (0.40) | −0.012 (0.20) | 0.040 (0.26) | −0.097 (0.17) | −0.93*** (0.30) | −0.71 (0.45) |
| Log of per capita income | 0.12 (0.37) | −0.27 (0.18) | 0.20 (0.26) | 0.12 (0.16) | 0.57* (0.32) | −1.15*** (0.42) |
| Log of rice price | −0.82** (0.38) | 0.083 (0.27) | 0.43 (0.48) | −0.45 (0.34) | −0.14 (0.50) | −0.42 (0.68) |
| Rice share (%) | −0.018 (0.01) | 0.0042 (0.01) | −0.017** (0.01) | −0.0064 (0.01) | 0.019** (0.01) | 0.0062 (0.01) |
| Women are the principal grocery decision maker (yes = 1) | 0.070 (0.40) | −0.086 (0.20) | 0.25 (0.31) | −0.019 (0.19) | 0.30 (0.41) | −1.27*** (0.38) |
| Frequent rice buyer (yes = 1) | −0.44* (0.26) | −0.083 (0.12) | 0.25 (0.17) | 0.014 (0.12) | 0.32 (0.22) | 0.065 (0.30) |
| Log likelihood | −507.6 | −1886.2 | −969.0 | −2177.2 | −601.6 | −290.9 |
| LR (χ2) | 24.2** | 13.4 | 27.4** | 8.91 | 25.5** | 38.6*** |
| Observations | 427 | 427 | 427 | 427 | 427 | 427 |
Note(s): Figures between parentheses, are standard errors; *, **, and *** indicate 1%, 5%, and 10% level of significance, respectively. Base case for education is the primary and below levels of education. a Standard error cannot be calculated due to perfect predictability