Parameters estimated from ROL models, Cambodia
| Dependent variable = rank of the choices | Taste | Texture | Aroma | Appearance | Nutritional benefits | Cooking characteristics |
|---|---|---|---|---|---|---|
| Age | 0.12** (0.06) | 0.023 (0.05) | −0.0084 (0.05) | −0.039 (0.07) | −0.032 (0.11) | −0.11 (0.09) |
| Age squared | −0.0014** (0.00) | −0.00042 (0.00) | 0.000087 (0.00) | 0.00052 (0.00) | 0.00038 (0.00) | 0.0012 (0.00) |
| Gender (male = 1) | −0.48 (0.79) | −0.34 (0.80) | 0.30 (0.69) | 0.27 (1.03) | −41.6 (.)a | 0.023 (1.57) |
| Secondary education (yes = 1) | 0.29 (0.19) | −0.065 (0.16) | −0.16 (0.18) | −0.20 (0.24) | 0.32 (0.40) | 0.079 (0.34) |
| Higher education (yes = 1) | 0.27 (0.38) | −0.24 (0.35) | 0.22 (0.39) | −0.29 (0.58) | −0.084 (0.97) | −0.78 (0.78) |
| Household size | −0.061 (0.05) | −0.096** (0.05) | 0.034 (0.05) | 0.062 (0.06) | −0.13 (0.10) | −0.035 (0.10) |
| Employed (yes = 1) | −0.019 (0.18) | 0.19 (0.15) | −0.32** (0.16) | 0.36* (0.22) | −0.52 (0.41) | 0.24 (0.31) |
| Access to internet (yes = 1) | −0.022 (0.28) | −0.17 (0.28) | −0.021 (0.30) | −0.22 (0.44) | 1.34** (0.67) | 0.66 (0.55) |
| Log of per capita rice consumption | −0.53** (0.23) | −0.14 (0.22) | 0.12 (0.23) | −0.29 (0.33) | 1.23** (0.57) | 0.27 (0.47) |
| Log of per capita income | 0.33* (0.19) | 0.0094 (0.17) | 0.13 (0.17) | 0.17 (0.24) | −1.82*** (0.40) | −0.26 (0.35) |
| Log of rice price | 0.71 (0.52) | 0.56 (0.46) | 1.32** (0.53) | −1.46** (0.62) | −3.01*** (1.00) | −3.35*** (0.87) |
| Rice share (%) | 0.015 (0.01) | −0.0011 (0.01) | 0.00088 (0.01) | 0.018 (0.01) | −0.041* (0.02) | −0.015 (0.02) |
| Women are the principal grocery decision maker (yes = 1) | −0.26 (0.27) | −0.59** (0.25) | −0.32 (0.27) | 0.23 (0.45) | 37.5 (.)a | 1.64 (1.03) |
| Frequent rice buyer (yes = 1) | 0.51** (0.22) | −0.067 (0.22) | 0.14 (0.23) | −0.32 (0.33) | −0.40 (0.46) | −0.41 (0.45) |
| Log likelihood | −927.7 | −1129.5 | −963.1 | −532.5 | −201.1 | −274.1 |
| LR (χ2) | 25.5** | 17.9 | 17.7 | 17.9 | 55.9*** | 26.9*** |
| Observations | 289 | 289 | 289 | 289 | 289 | 289 |
| Dependent variable = rank of the choices | Taste | Texture | Aroma | Appearance | Nutritional benefits | Cooking characteristics |
|---|---|---|---|---|---|---|
| Age | 0.12** (0.06) | 0.023 (0.05) | −0.0084 (0.05) | −0.039 (0.07) | −0.032 (0.11) | −0.11 (0.09) |
| Age squared | −0.0014** (0.00) | −0.00042 (0.00) | 0.000087 (0.00) | 0.00052 (0.00) | 0.00038 (0.00) | 0.0012 (0.00) |
| Gender (male = 1) | −0.48 (0.79) | −0.34 (0.80) | 0.30 (0.69) | 0.27 (1.03) | −41.6 (.)a | 0.023 (1.57) |
| Secondary education (yes = 1) | 0.29 (0.19) | −0.065 (0.16) | −0.16 (0.18) | −0.20 (0.24) | 0.32 (0.40) | 0.079 (0.34) |
| Higher education (yes = 1) | 0.27 (0.38) | −0.24 (0.35) | 0.22 (0.39) | −0.29 (0.58) | −0.084 (0.97) | −0.78 (0.78) |
| Household size | −0.061 (0.05) | −0.096** (0.05) | 0.034 (0.05) | 0.062 (0.06) | −0.13 (0.10) | −0.035 (0.10) |
| Employed (yes = 1) | −0.019 (0.18) | 0.19 (0.15) | −0.32** (0.16) | 0.36* (0.22) | −0.52 (0.41) | 0.24 (0.31) |
| Access to internet (yes = 1) | −0.022 (0.28) | −0.17 (0.28) | −0.021 (0.30) | −0.22 (0.44) | 1.34** (0.67) | 0.66 (0.55) |
| Log of per capita rice consumption | −0.53** (0.23) | −0.14 (0.22) | 0.12 (0.23) | −0.29 (0.33) | 1.23** (0.57) | 0.27 (0.47) |
| Log of per capita income | 0.33* (0.19) | 0.0094 (0.17) | 0.13 (0.17) | 0.17 (0.24) | −1.82*** (0.40) | −0.26 (0.35) |
| Log of rice price | 0.71 (0.52) | 0.56 (0.46) | 1.32** (0.53) | −1.46** (0.62) | −3.01*** (1.00) | −3.35*** (0.87) |
| Rice share (%) | 0.015 (0.01) | −0.0011 (0.01) | 0.00088 (0.01) | 0.018 (0.01) | −0.041* (0.02) | −0.015 (0.02) |
| Women are the principal grocery decision maker (yes = 1) | −0.26 (0.27) | −0.59** (0.25) | −0.32 (0.27) | 0.23 (0.45) | 37.5 (.)a | 1.64 (1.03) |
| Frequent rice buyer (yes = 1) | 0.51** (0.22) | −0.067 (0.22) | 0.14 (0.23) | −0.32 (0.33) | −0.40 (0.46) | −0.41 (0.45) |
| Log likelihood | −927.7 | −1129.5 | −963.1 | −532.5 | −201.1 | −274.1 |
| LR (χ2) | 25.5** | 17.9 | 17.7 | 17.9 | 55.9*** | 26.9*** |
| Observations | 289 | 289 | 289 | 289 | 289 | 289 |
Note(s): Figures between parentheses, are standard errors; *, **, and *** indicate 1%, 5%, and 10% level of significance, respectively. Base case for education is the primary and below levels of education. aStandard error cannot be calculated due to perfect predictability