Summary of sample data
| Variables | Total (n = 3,906) | Defector group (n = 2,008) | Non-defector group (n = 1,898) |
|---|---|---|---|
| Bundling with other services? | |||
| Bundling | 1,559 (39.9%) | 1 (0.1%) | 1,558 (82.1%) |
| No bundling | 2,347 (60.1%) | 2,007 (99.9%) | 340 (17.9%) |
| Membership join year | |||
| 2010 | 92 (2.4%) | 43 (2.1%) | 49 (2.6%) |
| 2011 | 754 (19.3%) | 307 (15.3%) | 447 (23.6%) |
| 2012 | 2,068 (52.9%) | 1,153 (57.4%) | 915 (48.2%) |
| 2013 | 688 (17.6%) | 359 (17.9%) | 329 (17.3%) |
| 2014 | 304 (7.8%) | 146 (7.3%) | 158 (8.3%) |
| Gender | |||
| Male | 1,595 (40.8%) | 759 (40.0%) | 836 (41.6%) |
| Female | 2,311 (59.2%) | 1,139 (60.0%) | 1,172 (58.4%) |
| Age group | |||
| < 20 | 63 (1.6%) | 33 (1.7%) | 30 (1.5%) |
| 20’s | 325 (8.3%) | 128 (6.7%) | 197 (9.8%) |
| 30’s | 1,130 (28.9%) | 513 (27.0%) | 617 (30.7%) |
| 40’s | 1,219 (31.2%) | 592 (31.2%) | 627 (31.2%) |
| 50’s | 803 (20.6%) | 438 (23.1%) | 365 (18.2%) |
| 60< | 366 (9.4%) | 194 (10.2%) | 172 (8.6%) |
| Total | 3,906 (100.0%) | 1,559 (100.0%) | 2,347 (100.0%) |
| Variables | Total ( | Defector group ( | Non-defector group ( |
|---|---|---|---|
| Bundling | 1,559 (39.9%) | 1 (0.1%) | 1,558 (82.1%) |
| No bundling | 2,347 (60.1%) | 2,007 (99.9%) | 340 (17.9%) |
| 2010 | 92 (2.4%) | 43 (2.1%) | 49 (2.6%) |
| 2011 | 754 (19.3%) | 307 (15.3%) | 447 (23.6%) |
| 2012 | 2,068 (52.9%) | 1,153 (57.4%) | 915 (48.2%) |
| 2013 | 688 (17.6%) | 359 (17.9%) | 329 (17.3%) |
| 2014 | 304 (7.8%) | 146 (7.3%) | 158 (8.3%) |
| Male | 1,595 (40.8%) | 759 (40.0%) | 836 (41.6%) |
| Female | 2,311 (59.2%) | 1,139 (60.0%) | 1,172 (58.4%) |
| < 20 | 63 (1.6%) | 33 (1.7%) | 30 (1.5%) |
| 20’s | 325 (8.3%) | 128 (6.7%) | 197 (9.8%) |
| 30’s | 1,130 (28.9%) | 513 (27.0%) | 617 (30.7%) |
| 40’s | 1,219 (31.2%) | 592 (31.2%) | 627 (31.2%) |
| 50’s | 803 (20.6%) | 438 (23.1%) | 365 (18.2%) |
| 60< | 366 (9.4%) | 194 (10.2%) | 172 (8.6%) |
| Total | 3,906 (100.0%) | 1,559 (100.0%) | 2,347 (100.0%) |
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