Table V. Correlation matrix Variables of... | Emerald Publishing

Table V.

Correlation matrix

Variables of study	①	②	③	④	⑤	⑥	⑦	⑧	⑨
① Remaining contract months	1
② Membership points	0.01	1
③ Total VOC	−0.03	0.01	1
④ Membership years	−0.74	−0.02	−0.02	1
⑤ Channel views	−0.14	0.07*	0.12*	0.04*	1
⑥ VOD views	0.04*	0.09*	0.14*	−0.09	0.59*	1
⑦ TVOD views	0.07*	0.08*	0.13*	−0.12	0.52*	0.94*	1
⑧ PPV	−0.08	0.14*	0.10*	0.02	0.56*	0.35*	0.31*	1
⑨ Monthly subscriptions	−0.01	0.02	0.74*	−0.02	0.07*	0.09*	0.09*	0.06*	1

Variables of study	①	②	③	④	⑤	⑥	⑦	⑧	⑨
① Remaining contract months	1
② Membership points	0.01	1
③ Total VOC	−0.03	0.01	1
④ Membership years	−0.74	−0.02	−0.02	1
⑤ Channel views	−0.14	0.07*	0.12*	0.04*	1
⑥ VOD views	0.04*	0.09*	0.14*	−0.09	0.59*	1
⑦ TVOD views	0.07*	0.08*	0.13*	−0.12	0.52*	0.94*	1
⑧ PPV	−0.08	0.14*	0.10*	0.02	0.56*	0.35*	0.31*	1
⑨ Monthly subscriptions	−0.01	0.02	0.74*	−0.02	0.07*	0.09*	0.09*	0.06*	1

Note:

*p < 0.05