Table VII. Curvilinear regression of... | Emerald Publishing

Table VII.

Curvilinear regression of contents usage

	Dependent variables (category: degree of content usage)
Categories	Independent variables	Ln (channel views)	Ln (VOD views)	Ln (TVOD views)	Ln (PPV views)	Ln (monthly subscriptions)
Conversion barriers	Service bundling	0.933***	1.157***	1.042***	0.274***	0.015*
	Ln (Remaining contract months)	−0.536***	−0.167*	−0.079	−0.182***	0.001
	Ln (Membership points)	0.036***	0.060***	0.047***	0.047***	0.000
VOC	Ln (Total VOC)	0.725***	1.165***	0.994***	0.362***	0.502***
Membership period	Ln (Membership years)	−0.956***	−1.252***	−1.227***	−0.306**	−0.005
	Constant	5.316	5.677	4.507	1.557	0.003
	R²	0.08	0.06	0.06	0.05	0.55
	F-ratio	65.28	50.20	52.26	38.28	951.48

	Dependent variables (category: degree of content usage)
Categories	Independent variables	Ln (channel views)	Ln (VOD views)	Ln (TVOD views)	Ln (PPV views)	Ln (monthly subscriptions)
Conversion barriers	Service bundling	0.933***	1.157***	1.042***	0.274***	0.015*
	Ln (Remaining contract months)	−0.536***	−0.167*	−0.079	−0.182***	0.001
	Ln (Membership points)	0.036***	0.060***	0.047***	0.047***	0.000
VOC	Ln (Total VOC)	0.725***	1.165***	0.994***	0.362***	0.502***
Membership period	Ln (Membership years)	−0.956***	−1.252***	−1.227***	−0.306**	−0.005
	Constant	5.316	5.677	4.507	1.557	0.003
	R²	0.08	0.06	0.06	0.05	0.55
	F-ratio	65.28	50.20	52.26	38.28	951.48

Notes:

*p < 0.10; **p < 0.01; ***p < 0.001