Logistic regression of customer churning out (1 = defection, 0 = non-defection)
| Defection | Total (n = 3,906) | |
|---|---|---|
| Parameter est. | Standard error | |
| Service bundling | −9.52*** | 1.05 |
| Remaining contract months | −0.00 | 0.01 |
| Membership credit | −0.00 | 4.54e-7 |
| Total VOC | 0.51*** | 0.09 |
| Membership years | −0.01 | 0.09 |
| Channel views | 0.00 | 8.92e-5 |
| VOD views | −0.00 | 4.97e-5 |
| TVOD views | −0.00 | 1.65e-4 |
| PPV | −0.01*** | 1.62e-3 |
| Monthly subscriptions | 0.15* | 0.07 |
| Constant | 1.64 | |
| Log likelihood | −951.39 | |
| χ2 | 3508.98 | |
| Pseudo R2 | 0.65 | |
| Defection | Total ( | |
|---|---|---|
| Parameter est. | Standard error | |
| Service bundling | −9.52 | 1.05 |
| Remaining contract months | −0.00 | 0.01 |
| Membership credit | −0.00 | 4.54e-7 |
| Total VOC | 0.51 | 0.09 |
| Membership years | −0.01 | 0.09 |
| Channel views | 0.00 | 8.92e-5 |
| VOD views | −0.00 | 4.97e-5 |
| TVOD views | −0.00 | 1.65e-4 |
| PPV | −0.01 | 1.62e-3 |
| Monthly subscriptions | 0.15 | 0.07 |
| Constant | 1.64 | |
| Log likelihood | −951.39 | |
| 3508.98 | ||
| Pseudo | 0.65 | |
Notes:
*p < 0.10; **p < 0.01; ***p < 0.001
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