Summary of hypotheses
| Hypothesis | Result | |
|---|---|---|
| H1 | Relationship between service quality and customer satisfaction | Significant |
| H2 | Relationship between service quality and customer loyalty | Significant |
| H3 | Relationship between customer satisfaction and customer loyalty | Significant |
| H4 | Customer satisfaction partially between service quality and customer loyalty | Significant |
| H5 | Perceived price moderately mediates between service quality and customer loyalty | Significant |
| Hypothesis | Result | |
|---|---|---|
| Relationship between service quality and customer satisfaction | Significant | |
| Relationship between service quality and customer loyalty | Significant | |
| Relationship between customer satisfaction and customer loyalty | Significant | |
| Customer satisfaction partially between service quality and customer loyalty | Significant | |
| Perceived price moderately mediates between service quality and customer loyalty | Significant |
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