Table III. Correlation matrix Variable...

Table III.

Correlation matrix

Variable	SV	RC	KN	EI	TR	AB	SE	CD	PW
SV	0.90
RC	0.75	0.81
KN	0.62	0.68	0.94
EI	0.34	0.27	0.34	0.85
TR	0.62	0.72	0.68	0.38	0.89
AB	0.47	0.54	0.55	0.22	0.56	0.80
SE	0.58	0.49	0.57	0.67	0.54	0.42	0.88
CD	0.58	0.55	0.57	0.27	0.66	0.48	0.53	0.88
PW	0.52	0.53	0.54	0.45	0.59	0.38	0.64	0.68	0.81

Variable	SV	RC	KN	EI	TR	AB	SE	CD	PW
SV	0.90
RC	0.75	0.81
KN	0.62	0.68	0.94
EI	0.34	0.27	0.34	0.85
TR	0.62	0.72	0.68	0.38	0.89
AB	0.47	0.54	0.55	0.22	0.56	0.80
SE	0.58	0.49	0.57	0.67	0.54	0.42	0.88
CD	0.58	0.55	0.57	0.27	0.66	0.48	0.53	0.88
PW	0.52	0.53	0.54	0.45	0.59	0.38	0.64	0.68	0.81

Notes:

SV = Shared value; RC = Role competence;, KN = Knowledge; EI = Esteem identity; TR = Trust; AB = Attitude toward beneficiary; SE = Self-esteem; CD = Continue to donation Intention; PW = Positive word-of-mouth intention. Diagonal values are root AVE

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