Some sentences showing the consumption style of the sample examined
| Gender, target-age | Consumption styles |
|---|---|
| Woman, target 16–17 | “In summer I drink a lot more beer because it's more refreshing, on the average 5 beers per week. Beer is like a coffee for us, in the evening we drink beer with friends to spend time together, it's an occasion to be together one evening. I buy it in bars” |
| Man, target 20–24 | “As far as I'm concerned, in winter I hardly drink beer because I do not feel the need, I do not like to drink during winter, but during summer I enjoy drinking 6 or 7 beers per week. In summer, every chance you get is a good time to drink” |
| Woman, target 20–24 | “For me, it's the opposite. I don't like beer a lot, but since there are not many occasions to have fun during the year, I often go to the brewery, so the consumption of beer is more frequent” |
| Gender, target-age | Consumption styles |
|---|---|
| Woman, target 16–17 | “In summer I drink a lot more beer because it's more refreshing, on the average 5 beers per week. Beer is like a coffee for us, in the evening we drink beer with friends to spend time together, it's an occasion to be together one evening. I buy it in bars” |
| Man, target 20–24 | “As far as I'm concerned, in winter I hardly drink beer because I do not feel the need, I do not like to drink during winter, but during summer I enjoy drinking 6 or 7 beers per week. In summer, every chance you get is a good time to drink” |
| Woman, target 20–24 | “For me, it's the opposite. I don't like beer a lot, but since there are not many occasions to have fun during the year, I often go to the brewery, so the consumption of beer is more frequent” |