Some comments about what the sample examined remembers about the beer label
| Gender, target-age | Knowledge of the labels |
|---|---|
| Man, target 20–24 | What I remember about Nastro is the inscription on the label “Superior Beer” |
| Woman, target 20–24 | “What I remember about Tennent's is the blue logo with the red T. And the golden stopper with a red T” |
| Gender, target-age | Knowledge of the labels |
|---|---|
| Man, target 20–24 | What I remember about Nastro is the inscription on the label “Superior Beer” |
| Woman, target 20–24 | “What I remember about Tennent's is the blue logo with the red T. And the golden stopper with a red T” |