Some statements after looking at the beer labels containing the responsible drinking messages
| Gender, target-age | Knowledge of the labels |
|---|---|
| Woman, target 20–24 | “Something I noticed about Tennent's which I could not remember before is that in the back part, there are some leaves with the ingredients. I do not remember anything about Peroni, I see it but it's like I can't watch it. While I remember a phrase on Moretti: “An Italian story”, the expiration date” |
| Man, target 20–24 | “About Peroni, the signature of Giovanni Peroni. On the Tennent's, I noticed the T which has very strong colour. About Moretti, the old man who drinks” |
| Woman, target 16–17 | “I noticed that both Moretti and Peroni have spikes of wheat all around, and that all the three bottles use the colour gold, I don't know why…” |
| Gender, target-age | Knowledge of the labels |
|---|---|
| Woman, target 20–24 | “Something I noticed about Tennent's which I could not remember before is that in the back part, there are some leaves with the ingredients. I do not remember anything about Peroni, I see it but it's like I can't watch it. While I remember a phrase on Moretti: “An Italian story”, the expiration date” |
| Man, target 20–24 | “About Peroni, the signature of Giovanni Peroni. On the Tennent's, I noticed the T which has very strong colour. About Moretti, the old man who drinks” |
| Woman, target 16–17 | “I noticed that both Moretti and Peroni have spikes of wheat all around, and that all the three bottles use the colour gold, I don't know why…” |