Table 6 Some statements about the...

Table 6

Some statements about the objectives of the companies adopting responsible drinking communication models according to the sample

Gender, target-age	Viewing of the advertising spots
Man, target 20–24	“The goal of the company is still to sell. Regardless of the ad's goal. In my opinion, they are always interested in selling. It's a war to produce the best TV ad and advertise the product”
Man, target 20–24	“They know how to use the marketing but I agree with him, the goal is to sell”
Man, target 20–24	“The goal of the company is to sell. That's it. It's all about marketing. They play with that, they want to sell”
Man, target 16–17	“They want you to believe that selling beer is not important for them. It's a staging just to communicate that they care about their clients”

Gender, target-age	Viewing of the advertising spots
Man, target 20–24	“The goal of the company is still to sell. Regardless of the ad's goal. In my opinion, they are always interested in selling. It's a war to produce the best TV ad and advertise the product”
Man, target 20–24	“They know how to use the marketing but I agree with him, the goal is to sell”
Man, target 20–24	“The goal of the company is to sell. That's it. It's all about marketing. They play with that, they want to sell”
Man, target 16–17	“They want you to believe that selling beer is not important for them. It's a staging just to communicate that they care about their clients”