Sentences about the participants' opinions about the role of the responsible drinking communication
| Gender, target-age | Communication |
|---|---|
| Man, target 16–17 | “I see it as a fake message. I see it negatively, as they wanted to deceive us, not as a caring mum who tells you “you should not drink…” |
| Woman, target 16–17 | “To be honest, I agree. The fact is that they're still sponsoring alcohol, like it or not, it produces an effect on your body” |
| Woman, target 16–17 | “I think that they promote a responsible consumption but I can hardly believe that… here's an example: it's like if the pizza maker makes a TV ad “eat less, otherwise the risk of obesity increases”, I can't think that…there must be something's up” |
| Gender, target-age | Communication |
|---|---|
| Man, target 16–17 | “I see it as a fake message. I see it negatively, as they wanted to deceive us, not as a caring mum who tells you “you should not drink…” |
| Woman, target 16–17 | “To be honest, I agree. The fact is that they're still sponsoring alcohol, like it or not, it produces an effect on your body” |
| Woman, target 16–17 | “I think that they promote a responsible consumption but I can hardly believe that… here's an example: it's like if the pizza maker makes a TV ad “eat less, otherwise the risk of obesity increases”, I can't think that…there must be something's up” |