Table A2

Additional information to the iterations of the applied taxonomy development method

IterationApproachResulting number of layers/dimensionsDerived layers and dimensionsEnding conditions
1Conceptual-to-empirical8/28Layers: customer, product and services, business process (operational view), business process (behavioral view), organization (structure), organization (population), information, technology
Dimensions: user experience, customer interaction, value proposition, channels, trigger, outcome, purpose, strategic goal, measures, participants, revenue model, business partner, suppliers, process boundary, interfaces, initiation of instance, constraints, means, devices, physical evidence, visible contact, line of interaction, information, infrastructure, processes and activities, related processes, output, information
✗ Objective ending conditions not met: no new dimensions were added
✗ Subjective ending conditions not met: comprehensiveness
2Empirical-to-conceptual6/19Layers
  1. Customer, product and services, organization, information, technology → no changes

  2. Business process (operational and behavioral view) → consolidated: business process

  3. Organization (structure and population) → consolidated: organization

Dimensions
  1. User experience → renamed: customer experience

  2. Customer interaction and line of interaction and channels and interfaces and visible contact and devices → consolidated: customer channel

  3. Value proposition → renamed: customer value

  4. Process boundary → renamed: scope

  5. Process and activities → renamed: coordination

  6. Trigger and initiation of instance → consolidated: trigger

  7. Outcome and output → consolidated: outcome

  8. Purpose and strategic goal and measures → consolidated: objective

  9. Participants → renamed: internal participants

  10. Revenue model → no changes

  11. Business partner and suppliers → consolidated: business partner

  12. Information → split: information source and information use

  13. Infrastructure → no changes

  14. Constraints, means, physical evidence → deleted

  15. Customer segment, flow unit, location, temporality, automation → added

✗ Objective ending conditions not met: no new dimensions were added; no dimensions are split or merged
✓ Subjective ending conditions met
3Empirical-to-conceptual6/19Layers: customer, product and services, business process, organization, information, technology → no changes
Dimensions: customer segment, customer experience, customer value, customer channel, flow unit, location, temporality, scope, coordination, trigger, outcome, objective, internal participant, revenue model, business partner, information source, information use, infrastructure, automation
After the sixth interview
✓ Objective ending conditions met
✓ Subjective ending conditions met

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