Information layer of the BPD-Space
| Information | |||
|---|---|---|---|
| Dimension | Guiding question(s) | Potential characteristics | Redesign example |
| Information source | How can we integrate new/different data into the process? | Internal (existing or self-generated) or external (acquired, customer provided, free available; e.g. social media or web-crawled) (Hartmann et al., 2014) | Social media analysis providers, such as Awario, enable organizations to monitor customer satisfaction, brand reputation and other indicators in real-time through publicly shared social media posts. Thus, organizations do not solely depend on directly customer provided data |
| Information usage | How can we use the information collected/gathered in the process? | Generation (crawling, crowdsourcing), processing, analytics (descriptive, predictive, prescriptive), visualization, distribution of process data (Hartmann et al., 2014) | US-based The Weather Company is primarily concerned with weather forecasts. It started to sell weather data to retailers and advertisers, enabling them to apply weather-based selling strategies (e.g. Walmart can increase the stock of rain protection gear or adjust prices) |
| Information | |||
|---|---|---|---|
| Dimension | Guiding question(s) | Potential characteristics | Redesign example |
| Information source | How can we integrate new/different data into the process? | Internal (existing or self-generated) or external (acquired, customer provided, free available; e.g. social media or web-crawled) ( | Social media analysis providers, such as Awario, enable organizations to monitor customer satisfaction, brand reputation and other indicators in real-time through publicly shared social media posts. Thus, organizations do not solely depend on directly customer provided data |
| Information usage | How can we use the information collected/gathered in the process? | Generation (crawling, crowdsourcing), processing, analytics (descriptive, predictive, prescriptive), visualization, distribution of process data ( | US-based The Weather Company is primarily concerned with weather forecasts. It started to sell weather data to retailers and advertisers, enabling them to apply weather-based selling strategies (e.g. Walmart can increase the stock of rain protection gear or adjust prices) |
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