Table 6

Information layer of the BPD-Space

Information
DimensionGuiding question(s)Potential characteristicsRedesign example
Information sourceHow can we integrate new/different data into the process?Internal (existing or self-generated) or external (acquired, customer provided, free available; e.g. social media or web-crawled) (Hartmann et al., 2014)Social media analysis providers, such as Awario, enable organizations to monitor customer satisfaction, brand reputation and other indicators in real-time through publicly shared social media posts. Thus, organizations do not solely depend on directly customer provided data
Information usageHow can we use the information collected/gathered in the process?Generation (crawling, crowdsourcing), processing, analytics (descriptive, predictive, prescriptive), visualization, distribution of process data (Hartmann et al., 2014)US-based The Weather Company is primarily concerned with weather forecasts. It started to sell weather data to retailers and advertisers, enabling them to apply weather-based selling strategies (e.g. Walmart can increase the stock of rain protection gear or adjust prices)

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