Table A3

Selected process redesign ideas for baningo

Generated process redesign alternativesTriggering dimension
Segment customers based on age: younger customers answer process-related questions through relevant pictures, while older customers answer through text choicesCustomer segment
Automatic detection of customer segments based on customer and device-specific informationCustomer segment
New users can receive service-related information from friends or family members, e.g. their products and choices (if they consent)Customer experience
Offering the functionality for customers to share profiles of consultants for the referral to friends and family membersCustomer value
Scheduling and offering online group consultations, e.g. for members of a familyCustomer experience
Offering a forum on the platform in which customers can ask (anonymous) questions and consultants can answerCustomer channel
Offering the platform for similar matching problems between customers and experts, e.g. for lawyersFlow unit
Filtering for currently available consultants for an instant online consultationTemporality
In case the family situation changes, initiate the consultation process with context-specific products/servicesTrigger
Use Apple wallet to share the business card of a consultant with the customerBusiness partner
Expand the scope of the process by integrating other actors into the platform to cover the whole use case of the customer, e.g. lawyers for real estate financingScope
Advertise the service and/or specific consultants through flyer and posters with QR codes, which directly link to the consultant on the platformTrigger
Provide the possibility to indicate if a consultation was useful (in the form of ratings), such that this information is provided for other customersCustomer value

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