Willingness to pay (€) per bottle of wine (0.75 L) and hedonic liking for Prosecco PDOs before and after receiving information
| Rounds | Prosecco PDO | Prosecco PDO superior | sig | Δ(PDO–Sup.PDO) | |
|---|---|---|---|---|---|
| Mean | Δ% | ||||
| 1st | No info (WTP) | 4.92 | 7.88 | *** | 60.2 |
| 2nd | Information (WTP) | 4.43 | 7.87 | *** | 77.7 |
| 3rd | Blind tasting (WTP) | 5.36 | 6.16 | *** | 15.0 |
| 3rd | Blind tasting (HL) | 5.62 | 6.10 | ** | 8.6 |
| Rounds | Prosecco PDO | Prosecco PDO superior | sig | Δ(PDO–Sup.PDO) | |
|---|---|---|---|---|---|
| Mean | Δ% | ||||
| 1st | No info (WTP) | 4.92 | 7.88 | *** | 60.2 |
| 2nd | Information (WTP) | 4.43 | 7.87 | *** | 77.7 |
| 3rd | Blind tasting (WTP) | 5.36 | 6.16 | *** | 15.0 |
| 3rd | Blind tasting (HL) | 5.62 | 6.10 | ** | 8.6 |
Note(s): significance levels according to the paired t-test; *p < 0.1, **p < 0.05, ***p < 0.01; n = 99 participants. HL = Hedonic liking assessment (1-9-point Likert scale)
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.