Willingness to pay variation across rounds for the Prosecco PDO Superior
| Prosecco PDO superior | Mean | sig | Δ% Sup. PDO | |
|---|---|---|---|---|
| Info effect | round 2–round 1 | −0.015 | −0.19 | |
| Taste effect | round 3–round 1 | −1.718 | *** | −21.80 |
| Prosecco PDO superior | Mean | sig | Δ% Sup. PDO | |
|---|---|---|---|---|
| Info effect | round 2–round 1 | −0.015 | −0.19 | |
| Taste effect | round 3–round 1 | −1.718 | *** | −21.80 |
Note(s): significance levels according to the paired t-test; *p < 0.1, **p < 0.05, ***p < 0.01; n = 99 participants
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