Table 6

Willingness to pay variation across rounds for the Prosecco PDO

Prosecco PDOMeansigΔ% PDO
Info effectround 2–round 1−0.493***−10.02
Taste effectround 3–round 10.439***8.92

Note(s): significance levels according to the paired t-test; *p < 0.1, **p < 0.05, ***p < 0.01; n = 99 participants

[ViewLarge]
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal