Competitor orientation
| Items | Mean | SD | t | p |
|---|---|---|---|---|
| We always aspire to do better than our competitors | 4.57 | 0.59 | 36.49 | 0.00** |
| Quality products clearly differentiate our products/service from competitors | 4.50 | 0.56 | 36.33 | 0.00** |
| We always strategize to dominate the market today and in the future to maximize future profit | 4.45 | 0.71 | 27.90 | 0.00** |
| Items | Mean | SD | ||
|---|---|---|---|---|
| We always aspire to do better than our competitors | 4.57 | 0.59 | 36.49 | 0.00 |
| Quality products clearly differentiate our products/service from competitors | 4.50 | 0.56 | 36.33 | 0.00 |
| We always strategize to dominate the market today and in the future to maximize future profit | 4.45 | 0.71 | 27.90 | 0.00 |
Notes:
Table III is an estimate of market orientation among entrepreneurs in Ghana. N = 113;
**ρ is significance at 0.01 level