Strategies for search engine optimization by courtesy of Schilhan et al. (2021)
| Title optimisation | Keyword optimisation | Abstract optimisation |
|---|---|---|
| Utilise descriptive titles | Utilise a thesaurus | Concise statements |
| Considering search phrases don't utilise acronyms | Broad versus specific terms | The key terms up top |
| Keep it brief | Utilise the singular form | Utilise similar words |
| Do not use special characters | Viewpoint of a seeker | Informative writing |
| Careful not to overwhelm | Expressive phrasing | Repeat of keywords |
| Title optimisation | Keyword optimisation | Abstract optimisation |
|---|---|---|
| Utilise descriptive titles | Utilise a thesaurus | Concise statements |
| Considering search phrases don't utilise acronyms | Broad versus specific terms | The key terms up top |
| Keep it brief | Utilise the singular form | Utilise similar words |
| Do not use special characters | Viewpoint of a seeker | Informative writing |
| Careful not to overwhelm | Expressive phrasing | Repeat of keywords |