Table 3

List of optimum parameter values

NamesStationary modelIncremental model
Potential diffusion rate [Dmnl]  1
Adoption rate [1/Week]  0.0332
Contact rate [1/Week]  1
Low loyalty experience rate [1/Week]Lle rate0.080.09
HFLP experience rate [1/Week]HFLPe rate0.04740.0491
LFHP experience rate [1/Week]LFHPe rate0.01980.0216
HFLP to high loyalty experience rate [1/Week]HFLPe rate0.10.1
Backward spurious loyalty experience rate [1/Week]Bsle rate0.10.1
LFHP to high loyalty experience rate [1/Week]LFHPhle rate0.10.1
Backward latent loyalty experience rate [1/Week]Blle rate0.020.013
True loyalty experience rate [1/Week]Tle rate0.0440.05
Backward high loyalty experience rate [1/Week]Bhle rate0.010.015
Leap backward latent loyalty experience rate [1/Week]Lblle rate0.0150.018
Leap backward spurious loyalty experience rate [1/Week]Lbsle rate0.010.01
Withdrawal rate initial [1/Week] 0.010.01
Withdrawal rate 1st [1/Week] 0.0020.002
Withdrawal rate 2nd [1/Week] 0.020.02
Withdrawal rate 3rd [1/Week] 0.020.02
Withdrawal rate 4th [1/Week] 0.020.02
Withdrawal rate 5th [1/Week] 0.020.02
Entry average purchase amounts [Yen/Person] 7070
Growth average purchase amounts [Yen/Person] 600600
HFLP average purchase amounts [Yen/Person] 1,0001,275.46
LFHP average purchase amounts [Yen/Person] 4,0004,600
Quasi-Excellent average purchase amounts [Yen/Person] 3,2003,500
Excellent average purchase amounts [Yen/Person] 7,5007,500

Note(s): HFLP = high-frequency low-purchasing; LFHP = low-frequency high-purchasing

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