Table 4 Approximate calculation results... | Emerald Publishing

Table 4

Approximate calculation results of aggregated sales performance

	Stationary model	Incremental model	Data (estimated values)
Period [Week]	48	48	48
Coefficient of determination (R²) of accumulated 7iD members	0.9844	0.9959
MAPE of accumulated 7iD members	4.07 %	1.17 %
Entry customers ratio	0.2264	0.2467	0.125
Growth customers ratio	0.2684	0.2699	0.378
HFLP customers ratio	0.2125	0.2037	0.206
LFHP customers ratio	0.0716	0.0663	0.076
Quasi-excellent customers ratio	0.146	0.139	0.141
Excellent customers ratio	0.075	0.0744	0.075
Entry consumers sales ratio	0.0088	0.0095	0.008
Growth customers sales ratio	0.0891	0.0896	0.128
HFLP customers sales ratio	0.1175	0.1437	0.121
LFHP customers sales ratio	0.1585	0.1685	0.167
Quasi-excellent customers sales ratio	0.2584	0.269	0.265
Excellent customers sales ratio	0.3109	0.3088	0.309
Total sales [Thousand Yen]	19,146,947	20,537,805

	Stationary model	Incremental model	Data (estimated values)
Period [Week]	48	48	48
Coefficient of determination (R²) of accumulated 7iD members	0.9844	0.9959
MAPE of accumulated 7iD members	4.07 %	1.17 %
Entry customers ratio	0.2264	0.2467	0.125
Growth customers ratio	0.2684	0.2699	0.378
HFLP customers ratio	0.2125	0.2037	0.206
LFHP customers ratio	0.0716	0.0663	0.076
Quasi-excellent customers ratio	0.146	0.139	0.141
Excellent customers ratio	0.075	0.0744	0.075
Entry consumers sales ratio	0.0088	0.0095	0.008
Growth customers sales ratio	0.0891	0.0896	0.128
HFLP customers sales ratio	0.1175	0.1437	0.121
LFHP customers sales ratio	0.1585	0.1685	0.167
Quasi-excellent customers sales ratio	0.2584	0.269	0.265
Excellent customers sales ratio	0.3109	0.3088	0.309
Total sales [Thousand Yen]	19,146,947	20,537,805

Note(s): HFLP = high-frequency low-purchasing; LFHP = low-frequency high-purchasing; MAPE = mean absolute percentage error