Table V.
Hypotheses test results
Hypotheses
Statement
Conclusion
H1
There is a positive relationship between strategic planning and SME performance in Ghana
Supported
H2
There is a positive relationship between market dynamism and SME performance in Ghana
Not supported
H3
Marketing dynamism moderates the relationship between strategic planning and SME performance in Ghana
Supported
Hypotheses
Statement
Conclusion
H1
There is a positive relationship between strategic planning and SME performance in Ghana
Supported
H2
There is a positive relationship between market dynamism and SME performance in Ghana
Not supported
H3
Marketing dynamism moderates the relationship between strategic planning and SME performance in Ghana
Supported
Source:
Field study (2017)
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