Table 1 Respondents’ profile Demographic...

Table 1

Respondents’ profile

Demographic factors	Group	Absolute number	Proportion
Gender	Male	659	35.87
	Female	1,178	64.13
	Total (n)	1,837	100
Age range (in year)	18-27	847	46.10
	28-37	779	42.41
	38-47	211	11.49
	Total (n)	1,837	100
Educational level	Undergraduate	1,081	58.85
	Master	506	27.54
	PhD	250	13.61
	Total (n)	1,837	100
Profession	Self-employed	510	27.76
	Jobholder	1,131	61.57
	Businessmen(Women)	196	10.67
	Total (n)	1,837	100
Frequency of SNS login (Daily)	Once	601	32.72
	Twice	933	50.79
	Multiple times	303	16.49
	Total (n)	1,837	100
Frequency of clothing/accessories items purchased (Monthly) in number	1	1,203	65.49
	1-3	578	31.46
	More than 3	56	3.05
	Total (n)	1,837	100

Demographic factors	Group	Absolute number	Proportion
Gender	Male	659	35.87
	Female	1,178	64.13
	Total (n)	1,837	100
Age range (in year)	18-27	847	46.10
	28-37	779	42.41
	38-47	211	11.49
	Total (n)	1,837	100
Educational level	Undergraduate	1,081	58.85
	Master	506	27.54
	PhD	250	13.61
	Total (n)	1,837	100
Profession	Self-employed	510	27.76
	Jobholder	1,131	61.57
	Businessmen(Women)	196	10.67
	Total (n)	1,837	100
Frequency of SNS login (Daily)	Once	601	32.72
	Twice	933	50.79
	Multiple times	303	16.49
	Total (n)	1,837	100
Frequency of clothing/accessories items purchased (Monthly) in number	1	1,203	65.49
	1-3	578	31.46
	More than 3	56	3.05
	Total (n)	1,837	100

Source(s): Questionnaire survey